• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Strategies for Planned Social Change with Jagdish Sheth

      Skills you'll gain: Corporate Sustainability, Sustainable Development, Sustainable Business, Organizational Change, Business Ethics, Environmental Issue, Sustainability Standards, Consumer Behaviour, Marketing, Innovation

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyze Sales Data with LibreOffice Base Queries

      Skills you'll gain: Customer Analysis, Regional Sales, Sales, Data Analysis Software, Data Analysis, Query Languages, Trend Analysis, Databases, Customer Insights, Performance Analysis, Market Opportunities, Product Assortment

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Microeconomics: Foundations and Insights

      Skills you'll gain: Economics, Game Theory, Economic Development, Market Dynamics, Socioeconomics, Behavioral Economics, Business Economics, Policy Analysis, Public Policies, Decision Making, Market Analysis, Consumer Behaviour, Supply And Demand, Analysis, Cost Benefit Analysis, Strategic Decision-Making, Competitive Analysis, Production Planning, Critical Thinking, Resource Allocation

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Pesquisa de Mercado com Métodos Quantitativos

      Skills you'll gain: Quantitative Research, Survey Creation, Sampling (Statistics), Data Collection, Market Research, Data Analysis, Research Methodologies, Statistical Analysis, Data Quality

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Big Data Analysis to a Slide Presentation

      Skills you'll gain: Big Data, Google Cloud Platform, Google Sheets, Data Visualization, Spreadsheet Software, Analytics, Scripting, Data Presentation, Google Workspace, Cloud API, Data Compilation

      Intermediate · Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Primeros pasos en Visme

      Skills you'll gain: Marketing Design, Graphic Design, Presentations, Data Visualization, Advertising, Marketing, Project Design, User Accounts, Data Sharing, Account Management

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Communicate UX Research with Empathy Maps in Miro

      Skills you'll gain: UI/UX Research, User Research, Design Thinking, User Experience, Persona (User Experience), Technical Communication, User Centered Design, Usability

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Online Influence and Persuasion

      Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Building Realtime Pipelines in Cloud Data Fusion

      Skills you'll gain: Cloud-Based Integration, Real Time Data, Data Pipelines, Apache Spark, Data Integration, Data Transformation, Data Wrangling, Data Analysis, Data Visualization, Data Management

      Beginner · Project · Less Than 2 Hours

    • G

      Google Cloud

      BigQuery Machine Learning using Soccer Data

      Skills you'll gain: Analytics, Statistical Machine Learning, Advanced Analytics, Google Cloud Platform, Big Data, Applied Machine Learning, Data Analysis, Predictive Modeling

      Intermediate · Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Créer un tableau de bord d'analyse marketing à l'aide de Hubspot

      Skills you'll gain: Marketing Analytics, Dashboard, HubSpot CRM, Management Reporting, Marketing, Performance Reporting, Business Strategy, Leadership and Management

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Real-time analytics with Spark: User Activity Monitoring

      Skills you'll gain: Apache Spark, Data Pipelines, PySpark, Real Time Data, Query Languages, Data Transformation, SQL, Data Processing, Data Analysis

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…289290291…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Strategies for Planned Social Change with Jagdish Sheth: Kennesaw State University
    • Analyze Sales Data with LibreOffice Base Queries: Coursera Project Network
    • Microeconomics: Foundations and Insights: O.P. Jindal Global University
    • Pesquisa de Mercado com Métodos Quantitativos: Fundação Instituto de Administração
    • Big Data Analysis to a Slide Presentation: Google Cloud
    • Primeros pasos en Visme: Coursera Project Network
    • Communicate UX Research with Empathy Maps in Miro: Coursera Project Network
    • Online Influence and Persuasion: Johns Hopkins University
    • Building Realtime Pipelines in Cloud Data Fusion: Google Cloud
    • BigQuery Machine Learning using Soccer Data: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok