General Sales Practices

General Sales Practices is the application of sales strategies and techniques to effectively engage and persuade customers in order to close a sale. Coursera's General Sales Practices catalogue teaches you the art and science behind successful selling. You'll learn everything from understanding customer needs, developing compelling presentations, negotiation tactics, effective communication skills, to managing sales operations and customer relationships. Dive into the psychology of selling and gain a comprehensive understanding of how to develop and sustain successful sales strategies across different industries and markets.