• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women

      Skills you'll gain: Cash Flow Forecasting, Financial Forecasting, Cash Flows, Financial Analysis, Business Planning, Financial Statements, Entrepreneurship, Market Opportunities, Financial Planning, Financial Management, Strategic Decision-Making, Strategic Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      474 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Effective Marketing in the Global Marketplace

      Skills you'll gain: Target Audience, Marketing, Value Propositions, Global Marketing, Search Engine Optimization, Diversity Marketing, Content Marketing, Brand Strategy, Marketing Strategies, Marketing Analytics, Data-Driven Decision-Making, Social Media Marketing, Market Research, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Develop Standard Operating Procedures (SOPs)

      Skills you'll gain: Standard Operating Procedure, Operational Efficiency, Lean Methodologies, Quality Assurance, Procedure Development, Operations Management, Safety Standards, Process Management, Process Optimization, Workforce Management, Continuous Improvement Process, Risk Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      ESSEC Business School

      Leadership d'excellence par le sport de haut niveau

      Skills you'll gain: Leadership Development, Leadership, Initiative and Leadership, Organizational Leadership, Business Leadership, Strategic Leadership, Team Leadership, Verbal Communication Skills, Performance Analysis, Organizational Strategy, Coaching, Self-Awareness, Communication Strategies, Goal Setting, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      182 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of London

      Operations Systems Excellence

      Skills you'll gain: Operations Management, Process Design, Operational Excellence, Business Operations, Process Mapping, Operational Efficiency, Operational Analysis, Organizational Strategy, Process Analysis, Business Strategy, Customer Service, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      73 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Optimizing Diversity on Teams

      Skills you'll gain: Diversity Programs, Diversity Training, Diversity and Inclusion, Diversity Awareness, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Team Management, Team Building, Workplace inclusivity, Intercultural Competence, Team Performance Management, Conflict Management, Cultural Sensitivity, Culture

      4.4
      Rating, 4.4 out of 5 stars
      ·
      179 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      FinTech Risk Management

      Skills you'll gain: Business Continuity Planning, Compliance Management, Disaster Recovery, Operational Risk, Financial Services, Financial Regulations, Risk Management, Business Risk Management, Governance, IT Management, Information Assurance, Internal Controls, Risk Analysis, Change Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      209 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Data Analysis Tools

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Statistical Software, Correlation Analysis, SAS (Software), Data Analysis, Statistical Methods, Quantitative Research, Probability & Statistics, Analytical Skills, Regression Analysis, Data Management, Statistical Inference

      4.5
      Rating, 4.5 out of 5 stars
      ·
      415 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Management, Marketing Analytics, Marketing Budgets, Digital Advertising, Marketing, A/B Testing, Facebook, Advertising, Return On Investment, Verbal Communication Skills, Technical Communication, Key Performance Indicators (KPIs), Presentations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      215 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Generative AI for Marketers

      Skills you'll gain: Content Performance Analysis, Prompt Engineering, Microsoft Copilot, Customer Insights, Customer Analysis, Competitive Analysis, Persona Development, Content Creation, Marketing Analytics, Generative AI Agents, Marketing Design, Marketing Strategies, Marketing Planning, Marketing Materials, Marketing, Content Development and Management, Ideation, Social Media Content, Content Strategy, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      26 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Competencias digitales. Conceptos y herramientas básicas

      Skills you'll gain: Operating System Administration, Computer Literacy, Computer Security Awareness Training, Microsoft Windows, Information Technology, File Management, Email Security, End User Training and Support, Malware Protection

      4.7
      Rating, 4.7 out of 5 stars
      ·
      706 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Anticoagulación

      Skills you'll gain: Pharmacology, Contraindication, Drug Interaction, Medication Therapy Management, Perioperative Care, Patient Evaluation, Treatment Planning, Acute Care, Patient Treatment, Clinical Practices, Chronic Diseases, Risk Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      96 reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…283284285…795

    In summary, here are 10 of our most popular brand management courses

    • Fundamentals of Financial Planning, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Effective Marketing in the Global Marketplace: Coursera Instructor Network
    • How to Develop Standard Operating Procedures (SOPs): Coursera Instructor Network
    • Leadership d'excellence par le sport de haut niveau: ESSEC Business School
    • Operations Systems Excellence: University of London
    • Optimizing Diversity on Teams: University of Pennsylvania
    • FinTech Risk Management: The Hong Kong University of Science and Technology
    • Data Analysis Tools: Wesleyan University
    • Medir y optimizar campañas de marketing en redes sociales: Meta
    • Generative AI for Marketers: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok