• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Liderazgo en la empresa familiar

      Skills you'll gain: Leadership, Organizational Leadership, Business Leadership, Leadership and Management, Governance, Strategic Leadership, Leadership Development, Succession Planning, Business Management, Business Administration, Strategic Thinking, Business, Business Strategy, New Business Development, Stakeholder Engagement, Decision Making

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with Facebook Messenger for a Business

      Skills you'll gain: Facebook, Personalized Service, Target Audience, Customer Communications Management, Social Media, Social Media Marketing, Business Requirements, Drive Engagement, Customer Service, Brand Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      N

      Northeastern University

      Intro to Managing Ethics in the Workplace & Marketplace

      Skills you'll gain: Healthcare Ethics, Business Ethics, Ethical Standards And Conduct, Health Care Administration, Healthcare Industry Knowledge, Patient Safety, Decision Making, Risk Management, Critical Thinking, Conflict Management, Organizational Strategy, Business Strategy, Analysis

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Digitales Business Marketing mit Easil

      Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Online Advertising, Marketing Design, Content Creation, Marketing, Branding

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Sell a product or a service with Canva

      Skills you'll gain: Canva (Software), Social Media Campaigns, Email Marketing, Content Creation, Marketing Design, Graphic and Visual Design, Product Promotion, Advertising, Marketing Materials, Promotional Materials, Marketing Communications, Sales Development, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      UBITS

      Maneja objeciones y clientes difíciles en retail

      Skills you'll gain: Overcoming Objections, Active Listening, Customer experience improvement, Customer Complaint Resolution, Customer Retention, Customer Service, Verbal Communication Skills, Interviewing Skills, Assertiveness, Empathy, Conflict Management, Productivity, Emotional Intelligence, Problem Solving

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Program Resource Planning with ClickUp

      Skills you'll gain: Program Management, Resource Planning, Project Planning, Project Management Software, Capacity Planning, Workflow Management, Business Process Modeling, Agile Methodology, Strategic Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Data Frameworks for Generative AI

      Skills you'll gain: Generative AI, Data Ethics, LLM Application, AI Product Strategy, Data Structures, Data Science, Machine Learning

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Sustainable Business Practices

      Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Stakeholder Communications, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Sustainability Standards, Procurement, Business Operations, Strategic Communication, Culture Transformation, Business Transformation, Supply Chain Planning, Communication Strategies, Water Sustainability, Employee Engagement, Operational Efficiency, Supply Chain Management, Resource Utilization, Systems Thinking

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      A

      Amazon Web Services

      Machine Learning Essentials for Business and Technical Decision Makers

      Skills you'll gain: Applied Machine Learning, Machine Learning, MLOps (Machine Learning Operations), Technology Roadmaps, Data-Driven Decision-Making, Artificial Intelligence and Machine Learning (AI/ML), Business Analytics, Business Solutions, Organizational Strategy, AI Product Strategy, Organizational Change, Feasibility Studies, System Requirements, Solution Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Tableau Trading Dashboard

      Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Business Process Outsourcing Strategies in Hospitality

      Skills you'll gain: Vendor Management, Hospitality, Hospitality Management, Vendor Relationship Management, Performance Measurement, Business Process, Business Process Management, Global Marketing, Business Communication, Process Optimization, Creative Problem-Solving, Key Performance Indicators (KPIs), Law, Regulation, and Compliance, Strategic Thinking

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…258259260…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Liderazgo en la empresa familiar: Tecnológico de Monterrey
    • Get Started with Facebook Messenger for a Business : Coursera Project Network
    • Intro to Managing Ethics in the Workplace & Marketplace: Northeastern University
    • Digitales Business Marketing mit Easil: Coursera Project Network
    • Sell a product or a service with Canva: Coursera Project Network
    • Maneja objeciones y clientes difíciles en retail: UBITS
    • Program Resource Planning with ClickUp: Coursera Project Network
    • Data Frameworks for Generative AI: Fractal Analytics
    • Sustainable Business Practices: University of Colorado Boulder
    • Machine Learning Essentials for Business and Technical Decision Makers: Amazon Web Services

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok