• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Cómo crear medios imprimibles en Canva

      Skills you'll gain: Canva (Software), Graphic Design, Infographics, Visual Design, Design, Content Creation, Creative Design, Content Marketing, Marketing

      4
      Rating, 4 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Radio y Televisión Española

      Posicionamiento en redes: estrategias de contenido.

      Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Management, Content Strategy, Web Content, Media and Communications, Content Creation, Social Network Analysis, Digital Communications, Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Creating a Business Value with Data and Looker 日本語版

      Skills you'll gain: Looker (Software), Dashboard, Data Strategy, Data Modeling, Pivot Tables And Charts, Digital Transformation, Real Time Data, Data Governance, Google Cloud Platform, Data Presentation, Data Management, Cloud Storage, Data Transformation, Data Analysis, Data Storage, Big Data, Data Visualization Software, Database Design, Performance Tuning, Exploratory Data Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      14 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Analyzing Job Needs and Creating Job Postings

      Skills you'll gain: Recruitment, Job Analysis, Consultative Approaches, Market Research, Recruitment Strategies, Talent Acquisition, Marketing Materials, Talent Sourcing, Compensation Management, Needs Assessment, Competitive Analysis, Branding, Advertising

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Marketing Teams

      Skills you'll gain: Generative AI Agents, Innovation, Marketing Management, Team Management, Project Management, Data-Driven Decision-Making, Integrated Marketing Communications, Cross-Functional Collaboration, Content Creation, Leadership Development, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Employment Law: The Gig Economy

      Skills you'll gain: Labor Law, Labor Relations, Labor Compliance, Case Studies, Compensation Analysis, Benefits Administration, Regulation and Legal Compliance, Workforce Management, Case Law

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Princípios básicos da publicidade em mídias sociais

      Skills you'll gain: Paid media, Instagram, Regulation and Legal Compliance, General Data Protection Regulation (GDPR), Personally Identifiable Information, Social Media, Online Advertising, Advertising, Social Media Marketing, Advertising Campaigns, Social Media Content, Social Media Campaigns, Facebook, Digital Advertising, Information Privacy, Content Creation, Marketing, Copywriting, Writing, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Get Started with User Experience (UX) Design in Miro

      Skills you'll gain: User Experience, Persona (User Experience), User Interface (UI) Design, User Flows, User Experience Design, Usability, Visualization (Computer Graphics), User Centered Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Bing Copilot for Beginners: Enhancing Productivity with AI

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Business Research, Ideation, Productivity Software, Marketing Materials, Writing and Editing, Project Implementation, Creative Design, Generative AI, Market Research, Data Analysis Software, Marketing, Product Marketing, Financial Forecasting, Financial Data, Packaging and Labeling, Financial Analysis

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Aprende a administrar contenido en Facebook Creator Studio

      Skills you'll gain: Social Media Management, Instagram, Facebook, Content Performance Analysis, Social Media, Content Management, Social Media Marketing, Content Creation, Scheduling, Social Media Strategy, Content Marketing, Paid media, Dashboard, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Discover all the features of ZOOM

      Skills you'll gain: Organizational Skills, Collaborative Software, User Accounts, Telecommuting, Verbal Communication Skills, Virtual Environment, Communication, Business Communication, Public Speaking, Marketing Communications

      3.7
      Rating, 3.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Utilize Survey Monkey as an Evaluation Tool

      Skills you'll gain: Employee Surveys, Analysis, User Feedback, Employee Training, Events and Conferences, Program Evaluation, Event Marketing, User Accounts

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…248249250…330

    In summary, here are 10 of our most popular marketing strategy courses

    • Cómo crear medios imprimibles en Canva: Coursera Project Network
    • Posicionamiento en redes: estrategias de contenido.: Radio y Televisión Española
    • Creating a Business Value with Data and Looker 日本語版: Google Cloud
    • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)
    • GenAI for Marketing Teams: Coursera Instructor Network
    • Employment Law: The Gig Economy: University of Pennsylvania
    • Princípios básicos da publicidade em mídias sociais: Meta
    • Get Started with User Experience (UX) Design in Miro: Coursera Project Network
    • Bing Copilot for Beginners: Enhancing Productivity with AI: Coursera Project Network
    • Aprende a administrar contenido en Facebook Creator Studio: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok