• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Big Data Technologies and Applications

      Skills you'll gain: Big Data, Data Processing, Data Analysis, Analytics, Data Lakes, Data Warehousing, Apache Spark, Data Storage Technologies, Apache Hadoop, Real Time Data, Distributed Computing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Bases de Datos SQL en Azure

      Skills you'll gain: Azure Synapse Analytics, Microsoft Azure, Microsoft SQL Servers, SQL, Database Management, Databases, Data Integration, Managed Services, Data Migration, Cloud Services

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Data Integration, Data Storage, & Data Migration

      Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Architecture, Extract, Transform, Load, Data Security, Data Pipelines, Disaster Recovery

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Crear videos de sitios web con Canva

      Skills you'll gain: Video Production, Product Demonstration, Video Editing, Web Content, Marketing Materials, Social Media Content, Content Creation, Team Oriented, Web Design, Graphic Design

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      D

      Dubai College of Tourism

      Introduction to Hospitality Revenue Management

      Skills you'll gain: Revenue Management, Market Share, Market Intelligence, Competitive Analysis, Market Analysis, Key Performance Indicators (KPIs), Market Data, Benchmarking, Hospitality, Performance Analysis, Technology Strategies, Process Optimization, Business Technologies, Business Intelligence, Data Analysis, Strategic Thinking, Data Visualization

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Get started with Tweetdeck for Twitter

      Skills you'll gain: Social Media, Social Media Marketing, Control Panels, Market Research, User Research

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Introdução aos Negócios

      Skills you'll gain: Stakeholder Management, Corporate Sustainability, Stakeholder Engagement, Innovation, Business Strategy, Stakeholder Analysis, Business Management, Business Ethics, Design Thinking, Finance, Business, People Management, Business Modeling, Entrepreneurship, Creativity, Diversity and Inclusion, Sustainable Business, Internet Of Things, Emerging Technologies, Cultural Diversity

      4.8
      Rating, 4.8 out of 5 stars
      ·
      66 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Lancer une campagne publicitaire sur Pinterest

      Skills you'll gain: Pinterest, Advertising Campaigns, Target Audience, Advertising, Scheduling, Online Advertising, Budgeting, Paid media, Campaign Management, Marketing, Social Media, Goal Setting

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Data Science for Agile Decision-Making

      Skills you'll gain: Data-Driven Decision-Making, Strategic Decision-Making, Business Analytics, Business Intelligence, Analytics, Data Literacy, Decision Making, Forecasting, Data Science, Operational Analysis, Data Analysis, Market Intelligence, Predictive Analytics, Artificial Intelligence

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Starweaver

      Foundations of Hotel Budgeting and Forecasting

      Skills you'll gain: Advanced Analytics, Hospitality Management, Budgeting, Financial Forecasting, Variance Analysis, Operating Budget, Corporate Sustainability, Revenue Management, Demand Planning, Financial Analysis, Performance Analysis, Trend Analysis, Sustainability Reporting, Applied Machine Learning, Analysis, Strategic Decision-Making, Key Performance Indicators (KPIs), Benchmarking

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Getting started with Fiverr for Freelancers

      Skills you'll gain: Competitive Analysis, Digital Advertising, Content Creation, Market Analysis, Proposal Development, Entrepreneurship, Account Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Ethical AI Use

      Skills you'll gain: Prompt Engineering, Responsible AI, Data Ethics, AI Product Strategy, Generative AI, Ethical Standards And Conduct, Artificial Intelligence, Business Ethics, Natural Language Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…232233234…363

    In summary, here are 10 of our most popular marketing analytics courses

    • Big Data Technologies and Applications: Coursera Instructor Network
    • Bases de Datos SQL en Azure: Coursera Project Network
    • Data Integration, Data Storage, & Data Migration: SkillUp
    • Crear videos de sitios web con Canva: Coursera Project Network
    • Introduction to Hospitality Revenue Management: Dubai College of Tourism
    • Get started with Tweetdeck for Twitter : Coursera Project Network
    • Introdução aos Negócios: Fundação Instituto de Administração
    • Lancer une campagne publicitaire sur Pinterest: Coursera Project Network
    • Data Science for Agile Decision-Making: Duke University
    • Foundations of Hotel Budgeting and Forecasting: Starweaver

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok