• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Meta Ads Manager for Beginners: GenAI Feature Integration

      Skills you'll gain: Digital Advertising, Online Advertising, Campaign Management, Advertising, Advertising Campaigns, Marketing, Social Media Campaigns, Marketing Management, Budget Management, Target Audience

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Crear Gráficos y Paneles con Microsoft Excel

      Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      179 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Cloud Data Engineering

      Skills you'll gain: Software Engineering, Distributed Computing, Extract, Transform, Load, Google Cloud Platform, Big Data, Cloud Computing, Serverless Computing, Cloud Technologies, Data Pipelines, Amazon S3, Command-Line Interface, Continuous Integration, Python Programming, Data Governance, NumPy, Rust (Programming Language)

      4.1
      Rating, 4.1 out of 5 stars
      ·
      87 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Analysis with Python

      Skills you'll gain: Unsupervised Learning, Regression Analysis, Dimensionality Reduction, Data Analysis, Anomaly Detection, Supervised Learning, Machine Learning, Analytics, Predictive Modeling, Statistical Analysis, Applied Machine Learning, Statistical Modeling, Scikit Learn (Machine Learning Library), Classification And Regression Tree (CART), Data Mining, Machine Learning Algorithms, Exploratory Data Analysis, Machine Learning Methods, Feature Engineering, Data Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      28 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Data Science & Inteligencia Artificial aplicados a negocios

      Skills you'll gain: Responsible AI, Data Ethics, Predictive Modeling, Organizational Leadership, Business Transformation, Data-Driven Decision-Making, Business Leadership, Data Science, Business Ethics, Business Analytics, Innovation, Strategic Leadership, Artificial Intelligence, Natural Language Processing, Strategic Decision-Making, Machine Learning, Computer Vision, IT Service Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      F

      Fundação Lemann

      Explorando os recursos educacionais da Khan Academy

      Skills you'll gain: Education Software and Technology, Learning Management Systems, Blended Learning, Pedagogy, Teaching, Differentiated Instruction, Student Engagement, Data Analysis, Instructional Strategies, Adaptive Equipment, Quick Learning, Content Performance Analysis, Learning Strategies, Performance Analysis, Analysis, Performance Reporting, Personalized Service, User Accounts

      4.8
      Rating, 4.8 out of 5 stars
      ·
      96 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Fundamentals of Software Architecture for Big Data

      Skills you'll gain: Service Level, Software Engineering, Software Architecture, Data Architecture, Distributed Computing, Microservices, Transaction Processing, Database Systems, Blockchain, Maintainability, Big Data, Data Structures, Test Driven Development (TDD), Continuous Integration, System Monitoring

      Build toward a degree

      3.5
      Rating, 3.5 out of 5 stars
      ·
      87 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      How To Land the Job You Want (Capstone Project)

      Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Responsive Website Development and Design Capstone

      Skills you'll gain: User Experience Design, User Experience, Wireframing, Persona (User Experience), Application Lifecycle Management, Application Design, Technical Communication, Web Design and Development, Prototyping, UI/UX Research, Web Development, User Research, Mockups, Usability Testing, Application Development, Responsive Web Design, Version Control, Brainstorming, Javascript, MongoDB

      4.6
      Rating, 4.6 out of 5 stars
      ·
      65 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions

      Skills you'll gain: Google Cloud Platform, MLOps (Machine Learning Operations), Predictive Modeling, Google Analytics, Data Processing, Cloud Computing, Analytics, Cloud Storage, Predictive Analytics, Machine Learning, Advanced Analytics, Data Management

      Intermediate · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Driven Decision Making

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Visualization, Correlation Analysis, Data Visualization, Statistical Software, Statistical Analysis, Analytics, R (Software), Data Analysis, Engineering Management, Descriptive Statistics, Probability & Statistics, Variance Analysis, Regression Analysis, Statistical Inference

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      28 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Strategic Planning for Social Media

      Skills you'll gain: Social Media Strategy, Social Media Content, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Relationship Building, Customer Engagement, Target Audience, Brand Management, Aesthetics

      Intermediate · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…219220221…363

    In summary, here are 10 of our most popular marketing analytics courses

    • Meta Ads Manager for Beginners: GenAI Feature Integration: Coursera Project Network
    • Crear Gráficos y Paneles con Microsoft Excel: Coursera Project Network
    • Cloud Data Engineering: Duke University
    • Data Analysis with Python: University of Colorado Boulder
    • Data Science & Inteligencia Artificial aplicados a negocios: Universidad de Palermo
    • Explorando os recursos educacionais da Khan Academy: Fundação Lemann
    • Fundamentals of Software Architecture for Big Data: University of Colorado Boulder
    • How To Land the Job You Want (Capstone Project): University of Maryland, College Park
    • Responsive Website Development and Design Capstone : University of London
    • Deploy a BigQuery ML Customer Churn Classifier to Vertex AI for Online Predictions: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok