• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      MedCerts

      Applied Behavior Analysis (ABA) Introduction

      Skills you'll gain: Applied Behavior Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Social Media Analytics

      Skills you'll gain: Social Network Analysis, Network Analysis, Data Visualization, Graph Theory, Relational Databases, Data Visualization Software, Data Storytelling, Data Analysis, Database Theory, Exploratory Data Analysis, Social Sciences, Statistical Analysis, Machine Learning, R Programming, Analytics, Sociology, Natural Language Processing, Data Manipulation, Text Mining, Statistical Modeling

      4.2
      Rating, 4.2 out of 5 stars
      ·
      13 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Pennsylvania

      Creativity In Business and Other Disciplines

      Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Brainstorming, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Investing using Value, Growth, Momentum and Economics

      Skills you'll gain: Financial Statement Analysis, Financial Statements, Financial Analysis, Financial Acumen, Investments, Supply And Demand, Real Estate, Income Statement, Balance Sheet, Risk Management, Market Dynamics, Market Trend, Portfolio Management, Growth Strategies, Business Economics, Economics, Business Valuation, Financial Trading, Technical Analysis, Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      18 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      National Academy of Sports Medicine

      Nutrition Education for the Consumer

      Skills you'll gain: Nutrition and Diet, Nutrition Education, Nutritional Assessment, Sports Medicine, Exercise Science, Scientific Methods, Health Assessment, Patient Education And Counseling, Clinical Nutrition, Health And Wellness Coaching, Health Promotion, Athletic Training, Regulatory Compliance, Preventative Care, Food Quality Assurance And Control, Psychology, Medical Science and Research, Life Sciences

      4.7
      Rating, 4.7 out of 5 stars
      ·
      155 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Firm Level Economics: Consumer and Producer Behavior

      Skills you'll gain: Supply And Demand, Economics, Business Economics, Market Dynamics, Tax, Resource Allocation, Consumer Behaviour, Price Negotiation, Cost Management, Production Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychology of Group Behaviors

      Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Selling to Chinese Consumers

      Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      295 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Market Research and Competitive Analysis

      Skills you'll gain: Competitive Analysis, Market Research, Competitive Intelligence, Persona Development, Market Analysis, Customer Analysis, Market Intelligence, Market Opportunities, Business Research, AI Product Strategy, Consumer Behaviour, Target Market, Customer Insights, Business Marketing, Data-Driven Decision-Making, Product Development, Product Strategy, Gap Analysis, Data Analysis, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      MedCerts

      Behavior Technician ABA Fundamentals

      Skills you'll gain: Positive Behavior Support, Speech Therapy, Behavior Management, Autism Spectrum Disorders, Education and Training, Communication Strategies, Social Skills, Interpersonal Communications, Mental and Behavioral Health, Teaching, Communication, Learning Theory, Child Development, Classroom Management, Training Programs, Instructional Strategies, Developmental Disabilities, Proactivity, Data Collection, Learning Strategies

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Creating Behavioral Change

      Skills you'll gain: Motivational Interviewing, Cognitive Behavioral Therapy, Mental Health Therapies, Behavioral Health, Mental and Behavioral Health, Psychotherapy, Psychology, Experimentation, Health Education, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      182 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Organizational Behavior: How to Manage People

      Skills you'll gain: Leadership Development, Intercultural Competence, Conflict Management, Leadership, Industrial and Organizational Psychology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1234…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Applied Behavior Analysis (ABA) Introduction: MedCerts
    • Social Media Analytics: Johns Hopkins University
    • Creativity In Business and Other Disciplines: University of Pennsylvania
    • Investing using Value, Growth, Momentum and Economics: Interactive Brokers
    • Nutrition Education for the Consumer: National Academy of Sports Medicine
    • Firm Level Economics: Consumer and Producer Behavior: University of Illinois Urbana-Champaign
    • Psychology of Group Behaviors: American Psychological Association
    • Selling to Chinese Consumers: The Chinese University of Hong Kong
    • Market Research and Competitive Analysis: Microsoft
    • Behavior Technician ABA Fundamentals: MedCerts

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok