• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Market Research Course Catalog

    • Status: New
      New
      Status: Free
      Free
      N

      Novartis

      Representation in Clinical Trials

      Skills you'll gain: Health Disparities, Health Equity, Diversity Training, Clinical Trials, Clinical Research, Diversity Awareness, Clinical Research Ethics, Diversity Equity and Inclusion Initiatives, Cultural Diversity, Medical Science and Research, Cultural Sensitivity, Informed Consent, Social Determinants Of Health, Healthcare Ethics

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The University of Sydney

      Academic Skills for University Success

      Skills you'll gain: Critical Thinking, Creative Problem-Solving, Problem Solving, Editing, Research, Creative Thinking, Public Speaking, Proofreading, Deductive Reasoning, Brainstorming, Communication, Information Management, Analytical Skills, Ethical Standards And Conduct, English Language, Writing, Digital Communications, Complex Problem Solving, Professionalism, Case Studies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      T

      The University of North Carolina at Chapel Hill

      Epidemiology: The Basic Science of Public Health

      Skills you'll gain: Epidemiology, Public Health, Infectious Diseases, Research Design, Community Health, Health Policy, Research Methodologies, Social Determinants Of Health, Science and Research, Statistical Analysis, Chronic Diseases

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Machine Learning on Google Cloud

      Skills you'll gain: Feature Engineering, Prompt Engineering, Google Cloud Platform, Generative AI, Tensorflow, Keras (Neural Network Library), MLOps (Machine Learning Operations), Cloud Infrastructure, Data Pipelines, Cloud Platforms, Data Management, Data Governance, Workflow Management, Artificial Intelligence, Deep Learning, Applied Machine Learning, Machine Learning, Cloud Computing, Data Processing, Artificial Neural Networks

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Business Analyst

      Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Pivot Tables And Charts, Microsoft Visio, Power BI, Microsoft Power Automate/Flow, Business Analysis, Scrum (Software Development), Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Marketing: Customer Needs and Wants

      Skills you'll gain: Value Propositions, Marketing, Branding, Marketing Strategies, Strategic Marketing, Product Strategy, Digital Marketing, Brand Strategy, Target Audience, Marketing Communications, Marketing Analytics, Customer Insights, Marketing Channel, Market Analysis, Consumer Behaviour, Demand Planning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      486 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      User Research and Design

      Skills you'll gain: UI/UX Research, User Research, Design Research, User Experience, User Centered Design, Ideation, User Interface (UI), Qualitative Research, Surveys, User Story, Data Collection, Persona Development, Data Analysis, Interviewing Skills, People Analytics, Statistical Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      468 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google Marketing Digital e E-Commerce

      Skills you'll gain: Email Marketing, Paid media, Target Audience, Data Storytelling, Social Media Marketing, Social Media Strategy, Content Creation, Search Engine Optimization, Marketing Budgets, Order Fulfillment, Media Planning, Search Engine Marketing, Google Ads, Social Media Management, Customer Retention, Customer Relationship Management, E-Commerce, Customer Engagement, Marketing, Campaign Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Behavioral Economics, Policy Analysis, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Political Sciences, Economics, Policy, and Social Studies, Business Strategy, Public Policies, Competitive Analysis, Resource Allocation, Decision Making, Market Analysis, Cost Benefit Analysis, Environmental Issue

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Google Ads for Beginners

      Skills you'll gain: Google Ads, Keyword Research, Target Audience, Pay Per Click Advertising, Search Engine Marketing, Advertising Campaigns, Campaign Management, Online Advertising, Digital Advertising, Marketing, Digital Marketing, Return On Investment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      5.8K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      Convolutional Neural Networks in TensorFlow

      Skills you'll gain: Tensorflow, Keras (Neural Network Library), Computer Vision, Image Analysis, Applied Machine Learning, Deep Learning, Artificial Neural Networks, Predictive Modeling, Machine Learning, Supervised Learning, Data Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Manchester

      Industrial Biotechnology

      Skills you'll gain: Biotechnology, Sustainable Technologies, Process Engineering, Molecular Biology, Chemical Engineering, Sustainable Engineering, Life Sciences, Biochemistry, Pharmaceuticals, Biomedical Engineering, Materials science, Scalability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Course · 1 - 3 Months

    Market Research learners also search

    Business Analysis
    Market Structure
    Marketing Analytics
    Business Statistics
    Economic Policy
    Business English
    Economics
    Strategy
    1…192021…319

    In summary, here are 10 of our most popular market research courses

    • Representation in Clinical Trials: Novartis
    • Academic Skills for University Success: The University of Sydney
    • Epidemiology: The Basic Science of Public Health: The University of North Carolina at Chapel Hill
    • Machine Learning on Google Cloud: Google Cloud
    • Microsoft Business Analyst: Microsoft
    • Marketing: Customer Needs and Wants: IESE Business School
    • User Research and Design: University of Minnesota
    • Google Marketing Digital e E-Commerce: Google
    • Microeconomics Principles: University of Illinois Urbana-Champaign
    • Google Ads for Beginners: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok