• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Hábitos do Consumidor

      Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Copenhagen

      Data Literacy – What is it and why does it matter?

      Skills you'll gain: Data Literacy, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Journalism, Analytical Skills, Big Data, Information Privacy, Data-Driven Decision-Making, Data Security, Law, Regulation, and Compliance, Algorithms

      4.6
      Rating, 4.6 out of 5 stars
      ·
      190 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Data – What It Is, What We Can Do With It

      Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      180 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Gen AI Foundational Models for NLP & Language Understanding

      Skills you'll gain: PyTorch (Machine Learning Library), Large Language Modeling, Generative AI, Natural Language Processing, Data Ethics, Text Mining, Deep Learning, Artificial Neural Networks, Feature Engineering, Statistical Methods

      4.4
      Rating, 4.4 out of 5 stars
      ·
      153 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create Successful Pinterest Pins for Business in Canva

      Skills you'll gain: Pinterest, Canva (Software), Content Creation, Social Media Content, Design Reviews, Storytelling, Photo/Video Production and Technology, Graphic Design, Driving engagement, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Entrepreneurship Capstone

      Skills you'll gain: Customer Analysis, Business Planning, Sales Strategy, Sales Pipelines, Entrepreneurship, Market Analysis, Innovation, Marketing, Market Research, Product Management, Product Development, Business Strategies, Business Solutions, Value Propositions, Business Modeling, Interviewing Skills, Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      271 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Executive Data Science Capstone

      Skills you'll gain: Project Management, Data Management, Data Science, Data-Driven Decision-Making, Data Presentation, Technical Communication, Project Implementation, Data Analysis, Team Building, Team Management, Solution Delivery, Cross-Functional Team Leadership, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAS

      Machine Learning Under the Hood: The Technical Tips, Tricks, and Pitfalls

      Skills you'll gain: Responsible AI, Machine Learning, Data Ethics, Predictive Analytics, Statistical Modeling, Supervised Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Science, Machine Learning Algorithms, Decision Tree Learning, Data Analysis, Regression Analysis, Performance Analysis, Deep Learning, Artificial Neural Networks

      4.9
      Rating, 4.9 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Design engaging Stories for Instagram and Facebook in Easil

      Skills you'll gain: Instagram, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Graphic and Visual Design Software, Content Creation, Animations, Digital Design, Graphic Design, Design Elements And Principles, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Dynamic Programming, Greedy Algorithms

      Skills you'll gain: Theoretical Computer Science, Algorithms, Data Structures, Computational Thinking, Computer Programming, Programming Principles, Computer Science, Advanced Mathematics, Mathematical Theory & Analysis, Python Programming, Program Development, Analysis, Data Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      224 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Social Computing

      Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Collaborative Software, Machine Learning, Applied Machine Learning, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Data Collection, LLM Application, Behavioral Economics, Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      K

      Knowledge Accelerators

      The ABC's of GDPR: Protecting Privacy in an Online World

      Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Law, Regulation, and Compliance, Compliance Training, Compliance Management, Legal Risk, Regulation and Legal Compliance, Data Ethics, Compliance Reporting, Data Governance, Data Security, Data Management, Data Integrity, Data Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      59 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…180181182…363

    In summary, here are 10 of our most popular marketing analytics courses

    • Hábitos do Consumidor: Fundação Instituto de Administração
    • Data Literacy – What is it and why does it matter?: University of Copenhagen
    • Data – What It Is, What We Can Do With It: Johns Hopkins University
    • Gen AI Foundational Models for NLP & Language Understanding: IBM
    • Create Successful Pinterest Pins for Business in Canva: Coursera Project Network
    • Entrepreneurship Capstone : University of Maryland, College Park
    • Executive Data Science Capstone: Johns Hopkins University
    • Machine Learning Under the Hood: The Technical Tips, Tricks, and Pitfalls: SAS
    • Design engaging Stories for Instagram and Facebook in Easil: Coursera Project Network
    • Dynamic Programming, Greedy Algorithms: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok