• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Search Engine Marketing

Search Engine Marketing Courses Online

Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Explore the Search Engine Marketing Course Catalog

  • E

    EIT Digital

    Web of Data

    Skills you'll gain: Semantic Web, Query Languages, Data Management, Data Integration, Data Access, Data Sharing, Data Mining, Data Transformation, Interoperability, Web Services, Data Modeling

    4.1
    Rating, 4.1 out of 5 stars
    ·
    93 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Emergence of Life

    Skills you'll gain: Biology, Taxonomy, Anthropology, World History, Environmental Science, Microbiology, Climate Change Adaptation, Scientific Methods, Chemistry

    4.2
    Rating, 4.2 out of 5 stars
    ·
    105 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    SkillUp

    Intermediate Java Development: Spring, Databases, Deployment

    Skills you'll gain: Hibernate (Java), Object-Relational Mapping, CI/CD, Spring Boot, Restful API, Java Programming, Integration Testing, Continuous Integration, Database Development, Application Security, Java, Containerization, SQL, Databases, Application Frameworks, NoSQL, Docker (Software), Kubernetes, Test Driven Development (TDD), Object Oriented Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    K

    Korea Advanced Institute of Science and Technology(KAIST)

    Design Thinking and Global Startup

    Skills you'll gain: Design Thinking, Business Modeling, Sales Presentations, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, Value Propositions, Innovation, Emerging Technologies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    135 reviews

    Beginner · Course · 1 - 3 Months

  • G

    Google Cloud

    Getting Started with Redis and RediSearch

    Skills you'll gain: Redis, Data Import/Export, Query Languages, Data Maintenance, Google Cloud Platform, Docker (Software), NoSQL, Data Management, Database Administration

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Beginner · Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Advanced Project Management and Leadership

    Skills you'll gain: Project Closure, Project Portfolio Management, Negotiation, Agile Methodology, Product Roadmaps, Project Management, Agile Project Management, Project Performance, Product Lifecycle Management, Project Risk Management, Innovation, Auditing, Resource Allocation, New Product Development, Team Leadership, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    N

    National Taiwan University

    工程圖學 3D CAD

    Skills you'll gain: SketchUp (3D Modeling Software), 3D Modeling, Computer-Aided Design, Visualization (Computer Graphics), 3D Assets, Design Software, Computer Graphic Techniques, Architectural Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    94 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    S

    Starweaver

    Strategic Public Relations Planning

    Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Persuasive Communication, Marketing Effectiveness, Content Performance Analysis, Media and Communications, Marketing Budgets, Persona Development, Campaign Management, Stakeholder Analysis, Technology Strategies, Smart Goals, Teamwork, Ethical Standards And Conduct

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Crea gráficos para Facebook en Visme

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Marketing Materials, Advertising, Marketing Design, Data Visualization, Content Creation, Graphic Design, Data Sharing, User Accounts

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    F

    Fundação Instituto de Administração

    Executivo de Vendas, Vendas Consultivas e Prospecção

    Skills you'll gain: Sales Strategy, Consultative Selling, Sales Process, Selling Techniques, Sales Training, Sales Presentation, Customer Relationship Management, Prospecting and Qualification, Value Propositions, Overcoming Objections, Negotiation, Needs Assessment

    4.8
    Rating, 4.8 out of 5 stars
    ·
    39 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Practical Neuromarketing Research

    Skills you'll gain: Research, Research Design, Consumer Behaviour, Influencing, Persuasive Communication, Ethical Standards And Conduct, Marketing Psychology, Behavioral Economics, Biomedical Technology, Experimentation, Neurology, Marketing, Data Analysis, Statistical Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    W

    Whizlabs

    Exam Prep: AWS Certified DevOps Engineer - Professional

    Skills you'll gain: Amazon Web Services, Containerization, AWS CloudFormation, Infrastructure as Code (IaC), Amazon CloudWatch, CI/CD, Docker (Software), Kubernetes, Cloud-Native Computing, Cloud Infrastructure, Application Deployment, Serverless Computing, Software Development Life Cycle, Configuration Management, Disaster Recovery, Continuous Deployment, Amazon Elastic Compute Cloud, Cloud Management, DevOps, API Gateway

    4.4
    Rating, 4.4 out of 5 stars
    ·
    29 reviews

    Intermediate · Specialization · 3 - 6 Months

Search Engine Marketing learners also search

Marketing
Digital Marketing
Beginner Digital Marketing
Social Media Marketing
Digital Marketing Projects
Advanced Digital Marketing
Beginner Social Media Marketing
Marketing Strategy
1…173174175…269

In summary, here are 10 of our most popular search engine marketing courses

  • Web of Data: EIT Digital
  • Emergence of Life: University of Illinois Urbana-Champaign
  • Intermediate Java Development: Spring, Databases, Deployment: SkillUp
  • Design Thinking and Global Startup: Korea Advanced Institute of Science and Technology(KAIST)
  • Getting Started with Redis and RediSearch: Google Cloud
  • Advanced Project Management and Leadership: Johns Hopkins University
  • 工程圖學 3D CAD: National Taiwan University
  • Strategic Public Relations Planning: Starweaver
  • Crea gráficos para Facebook en Visme: Coursera Project Network
  • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok