• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free
      Free
      A

      Amazon Web Services

      Introduction to Generative AI - Art of the Possible

      Skills you'll gain: Amazon Bedrock, Generative AI, AI Product Strategy, Strategic Thinking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      商务英语课程 Business English

      Skills you'll gain: Purchasing, Meeting Facilitation, Business Writing, Active Listening, Business Correspondence, Marketing Materials, English Language, Business Communication, Verbal Communication Skills, Presentations, Marketing, Employee Coaching, Persuasive Communication, Advertising, Marketing Communications, Concision, Business Management, Influencing, Report Writing, Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      London Business School

      Introduction to Digital Transformation: Change & Disruption

      Skills you'll gain: Digital Transformation, Business Transformation, Organizational Change, Change Management, Innovation, Business Strategy, Platform As A Service (PaaS), Business Strategies, Business Technologies, Emerging Technologies, Business Modeling, Operational Efficiency, Case Studies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      51 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Houston

      Value-Based Care: Managing Processes to Improve Outcomes

      Skills you'll gain: Value-Based Care, Medical Management, Preventative Care, Care Management, Practice Management, Public Health and Disease Prevention, Case Management, Utilization Management, Interoperability, Primary Care, Health Informatics, Patient-centered Care, Chronic Diseases, Public Health, Electronic Medical Record, Data Management, Health Education

      4.7
      Rating, 4.7 out of 5 stars
      ·
      44 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Create Impactful Marketing Videos using Canva

      Skills you'll gain: Canva (Software), Animations, Marketing Materials, Video Production, Storytelling, Marketing Design, Timelines, Presentations, Social Media Content, Marketing, Multimedia, Drive Engagement, Graphic Design

      4.3
      Rating, 4.3 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      D

      Duke University

      Impact Investment Finance

      Skills you'll gain: Investments, Environmental Social And Corporate Governance (ESG), Fundraising, Capital Markets, Financial Market, Financial Management, Finance, International Finance, Entrepreneurial Finance, Entrepreneurship, Fiscal Management, Due Diligence, Corporate Sustainability, Business Strategy, Business Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Zoho Sales Representative

      Skills you'll gain: Sales Process, Account Management, Sales Management, Selling Techniques, Customer Relationship Management, Sales, Customer Relationship Management (CRM) Software, General Sales Practices, Sales Pipelines, Sales Presentation, Sales Strategy, Closing (Sales), Process Mapping, Customer Relationship Building, Interviewing Skills, Prospecting and Qualification, Sales Prospecting, Sales Operations, Problem Solving, Critical Thinking

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction to Social Media Marketing with Visme

      Skills you'll gain: Instagram, Social Media Campaigns, Social Media Marketing, Marketing Budgets, Social Media Content, Social Media, Marketing Materials, Content Creation, Graphic and Visual Design Software, Marketing, Creative Design, Data Visualization

      4.5
      Rating, 4.5 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • I

      Illinois Tech

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Innovation, Operational Excellence, Customer experience strategy (CX), Technology Strategies, Plan Execution, Strategic Leadership, Business Strategies, Change Management, Data-Driven Decision-Making, Emerging Technologies, Governance

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      California Institute of the Arts

      Protect and Grow Your Freelancing Business

      Skills you'll gain: Intellectual Property, Tax Preparation, Contract Management, Team Management, Tax Compliance, Benefits Administration, Law, Regulation, and Compliance, Business Planning, Entrepreneurship, Risk Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      How to create Social Media graphics using Canva

      Skills you'll gain: Canva (Software), Design Elements And Principles, Graphic and Visual Design, Content Creation, Graphic and Visual Design Software, Design, Graphic Design, Photo Editing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…165166167…328

    In summary, here are 10 of our most popular marketing strategy courses

    • Introduction to Generative AI - Art of the Possible: Amazon Web Services
    • 商务英语课程 Business English: Arizona State University
    • Introduction to Digital Transformation: Change & Disruption: London Business School
    • Value-Based Care: Managing Processes to Improve Outcomes: University of Houston
    • Create Impactful Marketing Videos using Canva: Coursera Project Network
    • Impact Investment Finance: Duke University
    • Zoho Sales Representative: Zoho Corporation
    • Introduction to Social Media Marketing with Visme: Coursera Project Network
    • Digital Transformation: Illinois Tech
    • Analíticas en Páginas Web: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok