Media Planning

Media Planning is a strategic process of deciding when, where, and how often to advertise a product or service to achieve marketing objectives. Coursera's media planning catalogue teaches you to effectively allocate advertising resources to reach target audiences and maximize the impact of marketing campaigns. You'll learn to analyze media habits of various consumer demographics, select appropriate advertising platforms, plan and schedule ad placements, and evaluate the success of media strategies. Enhance your marketing proficiency by understanding the nuances of traditional and digital media, including TV, radio, print, social media, and search engine marketing.