Marketing Automation

Marketing Automation is a technology platform designed to help marketers streamline, automate, and measure marketing tasks and workflows to increase operational efficiency and revenue growth. Coursera's Marketing Automation catalogue teaches you about the strategic implementation of software, technologies, and services to manage and automate repetitive marketing tasks. You'll learn everything from lead generation, segmentation, lead nurturing and scoring, to customer lifecycle marketing, cross-sell and upsell, customer retention, and marketing ROI measurement. Gain practical knowledge in tools like email automation, customer relationship management (CRM), web personalization, and social media marketing management to boost your marketing performance and efficiency.