Product Knowledge

Product Knowledge refers to an individual's understanding and information about a product which includes its application, function, features, use, and overall value. Coursera's Product Knowledge catalogue equips you with the skills to thoroughly understand a product and effectively communicate its benefits to potential customers. You'll learn how to analyze and assess a product's market, understand its unique selling proposition (USP), and effectively communicate its value. This knowledge will be instrumental in making informed decisions, providing excellent customer support, and driving successful sales strategies. Whether you're a sales professional, a marketing expert, or an entrepreneur, mastering product knowledge can elevate your professional competence and marketability.