• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Data Collection: Online, Telephone and Face-to-face

      Skills you'll gain: Surveys, Interviewing Skills, Data Collection, Sampling (Statistics), Unstructured Data, Research Methodologies, Qualitative Research, Data Validation, Data Quality, Text Mining

      4.6
      Rating, 4.6 out of 5 stars
      ·
      346 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      National Taiwan University

      行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

      Skills you'll gain: Brand Management, Marketing, Customer Relationship Management, Marketing Strategies, Consumer Behaviour, Brand Strategy, Market Dynamics, Customer Engagement, Target Market, Customer Insights, Customer Data Management, Market Analysis, Marketing Analytics, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The University of Melbourne

      The Role of Global Capital Markets

      Skills you'll gain: Financial Systems, Capital Markets, Market Liquidity, Financial Market, Corporate Finance, International Finance, Financial Regulation, Market Dynamics, Market Analysis, Governance, Risk Management, Economic Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      643 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas y Métricas de Marketing

      Skills you'll gain: Web Analytics, Google Analytics, Web Analytics and SEO, Marketing Analytics, Marketing Effectiveness, Content Performance Analysis, Digital Marketing, Business Metrics, Target Audience, Analytics, Performance Measurement, Key Performance Indicators (KPIs), Competitive Analysis, User Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Advanced Data Visualization with Tableau

      Skills you'll gain: Data Visualization Software, Spatial Data Analysis, Tableau Software, Data Storytelling, Statistical Visualization, Interactive Data Visualization, Data Presentation, Stakeholder Communications, Geospatial Mapping, Business Reporting, Data Analysis, Business Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      100 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Algorithmic Thinking (Part 1)

      Skills you'll gain: Graph Theory, Algorithms, Computational Thinking, Data Analysis, Data Structures, Theoretical Computer Science, Network Analysis, Analysis, Programming Principles, Python Programming, Computer Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      383 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Writing Winning Resumes and Cover Letters

      Skills you'll gain: Applicant Tracking Systems, Business Writing, Concision, Persuasive Communication, Writing, Marketing, Branding, Resourcefulness, Keyword Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      333 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      EDHEC Business School

      Python and Machine-Learning for Asset Management with Alternative Data Sets

      Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Financial Data, Market Data, Unstructured Data, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Market, Financial Analysis, Investments, Data Mining, Asset Management, Python Programming, Predictive Analytics, Data Analysis, Risk Analysis, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      236 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Publicidad Digital con Google AdWords

      Skills you'll gain: Google Ads, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Metric, Performance Analysis, Online Advertising, Digital Advertising, Budget Management, Search Engine Marketing, Advertising Campaigns, Paid media, Advertising, Bidding, Content Strategy, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      279 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Introduction to Predictive Modeling

      Skills you'll gain: Time Series Analysis and Forecasting, Predictive Modeling, Regression Analysis, Microsoft Excel, Forecasting, Pivot Tables And Charts, Data Transformation, Trend Analysis, Predictive Analytics, Data Cleansing, Statistical Methods, Performance Metric

      4.8
      Rating, 4.8 out of 5 stars
      ·
      137 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Project Planning and Machine Learning

      Skills you'll gain: Data Visualization, Machine Learning Algorithms, Product Planning, File Systems, Product Requirements, Project Planning, Big Data, Data Analysis, Data Processing, Data Wrangling, Plan Execution, Machine Learning, Internet Of Things, Data Storage Technologies, Design, Data Storage, Supervised Learning, Unsupervised Learning, Requirements Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      132 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Financial Market, Investment Management, Asset Management, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Psychology, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…115116117…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Collection: Online, Telephone and Face-to-face: University of Michigan
    • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
    • The Role of Global Capital Markets: The University of Melbourne
    • Analíticas y Métricas de Marketing: Tecnológico de Monterrey
    • Advanced Data Visualization with Tableau: Tableau Learning Partner
    • Algorithmic Thinking (Part 1): Rice University
    • Writing Winning Resumes and Cover Letters: University of Maryland, College Park
    • Python and Machine-Learning for Asset Management with Alternative Data Sets: EDHEC Business School
    • Publicidad Digital con Google AdWords: Universidad Austral
    • Introduction to Predictive Modeling: University of Minnesota

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok