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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      La gestión de personas y equipos

      Skills you'll gain: People Management, Team Management, Organizational Leadership, Industrial and Organizational Psychology, Performance Management, Leadership, Organizational Structure, Employee Engagement, Culture, Conflict Management, Decision Making, Persona (User Experience)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.5K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Clean and analyze social media usage data with Python

      Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Data Cleansing, Seaborn, Content Performance Analysis, Jupyter

      4.1
      Rating, 4.1 out of 5 stars
      ·
      32 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      D

      Duke University

      DevOps, DataOps, MLOps

      Skills you'll gain: MLOps (Machine Learning Operations), Responsible AI, Artificial Intelligence and Machine Learning (AI/ML), PyTorch (Machine Learning Library), Containerization, Tensorflow, Web Frameworks, Rust (Programming Language), Microsoft Copilot, DevOps, Cloud Solutions, CI/CD, Machine Learning, Serverless Computing, Docker (Software), GitHub, Command-Line Interface, Big Data

      4.1
      Rating, 4.1 out of 5 stars
      ·
      187 reviews

      Advanced · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      Improving Customer Retention

      Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      JavaScript, jQuery, and JSON

      Skills you'll gain: JSON, jQuery, Javascript and jQuery, Ajax, Debugging, Web Development Tools, Event-Driven Programming, Javascript, PHP (Scripting Language), Object Oriented Programming (OOP), Data Import/Export, Web Applications

      4.6
      Rating, 4.6 out of 5 stars
      ·
      830 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      S

      S.P. Jain Institute of Management and Research

      Strategic Brand Management

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Product Lifecycle Management, Strategic Marketing, Marketing Management, Integrated Marketing Communications, Social Media Strategy, Market Share, Value Propositions, Portfolio Management, Competitive Analysis, Business Metrics, Consumer Behaviour, Storytelling, Case Studies

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universiteit Leiden

      Security & Safety Challenges in a Globalized World

      Skills you'll gain: Risk Management Framework, Safety and Security, Threat Management, Case Studies, Public Safety and National Security, Cybersecurity, Incident Management, International Relations, Policy Analysis, Systems Thinking, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      462 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Target Market Presentation using Canva

      Skills you'll gain: Canva (Software), Presentations, Sales Presentation, Marketing Design, Data Visualization, Target Market, Marketing Collateral, Graphic and Visual Design, Marketing, Design Elements And Principles

      4.5
      Rating, 4.5 out of 5 stars
      ·
      25 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of London

      International Business Environment

      Skills you'll gain: Business Strategy, Competitive Analysis, International Finance, Market Analysis, Strategic Thinking, Global Marketing, Business Analysis, Analysis, Business, Product Lifecycle Management, Business Management, Product Management, Cultural Diversity, Culture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      386 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Understanding the Campaign Components

      Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research and Design, Research, Market Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Nuts and Bolts of Public Relations

      Skills you'll gain: Press Releases, Media Relations, Public Relations, Strategic Communication, Marketing Communications, Brand Strategy, Storytelling, Social Media, Branding, Writing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Choosing a Facebook Post Type Based on Desired Engagement

      Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular search engine marketing courses

    • La gestión de personas y equipos: IESE Business School
    • Clean and analyze social media usage data with Python: Coursera Project Network
    • DevOps, DataOps, MLOps: Duke University
    • Improving Customer Retention: Coursera Instructor Network
    • JavaScript, jQuery, and JSON: University of Michigan
    • Strategic Brand Management: S.P. Jain Institute of Management and Research
    • Security & Safety Challenges in a Globalized World: Universiteit Leiden
    • Create a Target Market Presentation using Canva: Coursera Project Network
    • International Business Environment: University of London
    • Understanding the Campaign Components: University of Colorado Boulder

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