• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Data Analytics in the Public Sector with R

      Skills you'll gain: Data Visualization, Exploratory Data Analysis, Plot (Graphics), Statistical Analysis, Data Presentation, Ggplot2, Program Evaluation, Policy Analysis, Surveys, Data Ethics, R (Software), Data Analysis, Tidyverse (R Package), Statistical Visualization, R Programming, Statistical Methods, Public Policies, Data Visualization Software, Analytical Skills, Case Studies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      83 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Everyday Excel, Part 2

      Skills you'll gain: Regression Analysis, Microsoft Excel, Excel Formulas, Financial Analysis, Predictive Modeling, Data Management, Spreadsheet Software, Financial Modeling, Business Mathematics, Data Analysis, Problem Solving

      4.8
      Rating, 4.8 out of 5 stars
      ·
      565 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northwestern University

      Career 911: Your Future Job in Medicine and Healthcare

      Skills you'll gain: Healthcare Industry Knowledge, Public Speaking, Professionalism, Leadership, Relationship Building, Personal Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      172 reviews

      Mixed · Course · 1 - 3 Months

    • N

      National Taiwan University

      Operations Research (3): Theory

      Skills you'll gain: Operations Research, Network Model, Case Studies, Applied Mathematics, Mathematical Modeling, Machine Learning, Transportation Operations, Operations, Operational Analysis, Operations Management, Business Analytics, Process Optimization, Advanced Mathematics, Linear Algebra, Machine Learning Algorithms, Resource Allocation, Engineering Analysis, Calculus, Algorithms

      4.9
      Rating, 4.9 out of 5 stars
      ·
      92 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Imperial College London

      Study Designs in Epidemiology

      Skills you'll gain: Research Design, Epidemiology, Biostatistics, Clinical Research, Research Methodologies, Public Health, Statistical Analysis, Sample Size Determination, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      607 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Luxury Hospitality & Brand Innovation

      Skills you'll gain: Customer experience strategy (CX), Service Design, Change Management, Hospitality Management, Social Media Marketing, Process Mapping, Key Performance Indicators (KPIs), Social Media, Hospitality and Food Services, Design Thinking, Brand Marketing, Service Management, Customer experience improvement, Digital Marketing, Design, Social Media Management, Prototyping, Content Marketing, Leadership, Search Engine Optimization

      4.3
      Rating, 4.3 out of 5 stars
      ·
      180 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tableau Learning Partner

      Introduction to Tableau

      Skills you'll gain: Tableau Software, Data Visualization Software, Dashboard, Business Analytics, Business Intelligence, Data Integration, Data Cleansing, Data Transformation, Data Processing, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      286 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Digital Advertising

      Skills you'll gain: Digital Advertising, Online Advertising, Advertising, Advertising Campaigns, Pay Per Click Advertising, Google Ads, Marketing, Paid media, Digital Marketing, Data Ethics, Business Metrics, Augmented Reality, Consumer Behaviour

      4.6
      Rating, 4.6 out of 5 stars
      ·
      431 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Reports, Dashboards, and Customer Success in Salesforce

      Skills you'll gain: Customer Success Management, Salesforce, Dashboard, Sales Operations, Sales Enablement, Customer Relationship Management, Data Visualization, Customer Support, Sales Management, Customer and Client Support, Customer Service, Sales Strategy, Performance Reporting, Business Reporting, Data-Driven Decision-Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      253 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Supply Chain Planning

      Skills you'll gain: Supply Chain Planning, Demand Planning, Customer Demand Planning, Supply Chain Management, Supply Chain, Capacity Planning, Production Planning, Materials Management, Forecasting, Performance Measurement, Microsoft Excel, Data-Driven Decision-Making, Statistical Methods, Key Performance Indicators (KPIs), Data Analysis, Regression Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      280 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      SQL Problem Solving

      Skills you'll gain: SQL, Data Quality, Complex Problem Solving, Data Visualization, JSON, Business Metrics, Business Reporting, Data Presentation, Forecasting, Data Analysis, Predictive Analytics, Exploratory Data Analysis, Debugging, Data Transformation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Customer Value in Pricing Strategy

      Skills you'll gain: Revenue Management, Global Marketing, Consumer Behaviour, Marketing Psychology, Customer Insights, Customer Analysis, Value Propositions, Case Studies, Market Dynamics, Market Research, Behavioral Economics, Competitive Analysis, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      370 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…979899…360

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Analytics in the Public Sector with R: University of Michigan
    • Everyday Excel, Part 2: University of Colorado Boulder
    • Career 911: Your Future Job in Medicine and Healthcare: Northwestern University
    • Operations Research (3): Theory: National Taiwan University
    • Study Designs in Epidemiology: Imperial College London
    • Luxury Hospitality & Brand Innovation: Starweaver
    • Introduction to Tableau: Tableau Learning Partner
    • Introduction to Digital Advertising: University of Colorado Boulder
    • Reports, Dashboards, and Customer Success in Salesforce: Salesforce
    • Supply Chain Planning: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok