• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business

      Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Supply Chain Management, Risk Management, Supply Chain Planning, Market Opportunities, Economic Development, Marketing Strategies, Shipping and Receiving, Human Resources Management and Planning, B2B Sales, Cultural Diversity, Law, Regulation, and Compliance, World History, Business, Business Economics, Franchising, Cultural Sensitivity, Business Strategy, New Business Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      472 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Machine Learning: Clustering & Retrieval

      Skills you'll gain: Unsupervised Learning, Bayesian Statistics, Applied Machine Learning, Data Mining, Statistical Machine Learning, Big Data, Statistical Inference, Text Mining, Statistical Modeling, Machine Learning Algorithms, Unstructured Data, Machine Learning, Sampling (Statistics), Scalability, Probability Distribution, Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Amazon Web Services

      Architecting Solutions on AWS

      Skills you'll gain: Serverless Computing, AWS Identity and Access Management (IAM), Event-Driven Programming, Solution Architecture, Cloud Computing Architecture, Amazon Web Services, Software Architecture, API Gateway, Hybrid Cloud Computing, Multi-Tenant Cloud Environments, Information Technology Architecture, Cloud Computing, Performance Tuning, Amazon DynamoDB, Amazon S3, Cloud Security, Amazon CloudWatch, AWS Kinesis, Data Analysis, Data Visualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      535 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI Strategy and Governance

      Skills you'll gain: Responsible AI, Data Ethics, AI Product Strategy, Data Governance, Data Security, Governance, Business Strategy, Business Transformation, Artificial Intelligence, Ethical Standards And Conduct, Analytics, Machine Learning, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      338 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI for Medical Prognosis

      Skills you'll gain: Risk Modeling, Decision Tree Learning, Predictive Modeling, Feature Engineering, Applied Machine Learning, Random Forest Algorithm, Forecasting, Data Cleansing, Statistical Modeling, Machine Learning, Statistical Analysis, Probability & Statistics, Data Analysis, Regression Analysis, Deep Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      792 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Snowflake

      Snowflake Data Engineering

      Skills you'll gain: Data Engineering, Data Pipelines, Database Management, Data Manipulation, Databases, Data Transformation, Extract, Transform, Load, Data Lakes, Data Warehousing, Data Presentation, DevOps, Data Integration, Data Infrastructure, Cloud Development, SQL, Data Processing, CI/CD, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      244 reviews

      Beginner · Professional Certificate · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Perform exploratory data analysis on retail data with Python

      Skills you'll gain: Data-Driven Decision-Making, Data Visualization, Business Analytics, Data Analysis, Data Cleansing, Statistical Analysis, Exploratory Data Analysis, Descriptive Statistics, Matplotlib, Data Manipulation, Customer Analysis, Analytical Skills, Trend Analysis, Pandas (Python Package), Python Programming, Jupyter

      4.5
      Rating, 4.5 out of 5 stars
      ·
      19 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      ChatGPT for Beginners: Save time with Microsoft Excel

      Skills you'll gain: ChatGPT, Microsoft Excel, Excel Formulas, Data Cleansing, Text Mining, Data Manipulation, Data Analysis Software, Unstructured Data, Generative AI, Prompt Engineering, Business Analytics, Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      323 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Intro to International Marketing

      Skills you'll gain: Global Marketing, Marketing, Brand Management, Marketing Strategies, Innovation, Consumer Behaviour, Market Analysis, Product Development, Competitive Analysis, Business Strategy, Change Management, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Customer Relationship Management, Entrepreneurship, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      674 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Enterprise Product Management Fundamentals

      Skills you'll gain: Product Development, Product Management, Product Lifecycle Management, Product Roadmaps, Market Research, Microsoft 365, Product Requirements, AI Product Strategy, Cross-Functional Collaboration, Project Management Institute (PMI) Methodology, Product Strategy, Compliance Management, Competitive Analysis, Enterprise Security, Agile Methodology, Market Data, Stakeholder Management, Prioritization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      146 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Introduction to Events Management

      Skills you'll gain: Event Management, Event Marketing, Event Planning, Logistics Management, Hospitality, Logistics, Planning, Operations Management, Budgeting, Promotional Strategies, Vendor Management, Marketing Design, Coordination, Customer experience strategy (CX)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      245 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…798081…360

    In summary, here are 10 of our most popular marketing analytics courses

    • International Business: University of Colorado Boulder
    • Machine Learning: Clustering & Retrieval: University of Washington
    • Architecting Solutions on AWS: Amazon Web Services
    • AI Strategy and Governance: University of Pennsylvania
    • AI for Medical Prognosis : DeepLearning.AI
    • Snowflake Data Engineering: Snowflake
    • Perform exploratory data analysis on retail data with Python: Coursera Project Network
    • ChatGPT for Beginners: Save time with Microsoft Excel: Coursera Project Network
    • Intro to International Marketing: Yonsei University
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok