Press Releases

Press Releases are official statements delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement. Coursera's press release catalogue teaches you the art and science of creating compelling, newsworthy statements that attract media attention and generate public interest in your organization or cause. You'll learn the structures of an effective press release, how to craft engaging headlines and storylines, how to incorporate key messages and quotes, and how to tailor your press release to different media outlets. You'll also understand the strategic timing for press releases, how to manage relationships with journalists, and how to track and measure the impact of your press releases. Whether you're a PR specialist, a communications professional, or just interested in public relations, this knowledge will equip you to use press releases effectively in your work.