• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Financial Analysis - Skills for Success

      Skills you'll gain: Financial Statements, Financial Statement Analysis, Financial Forecasting, Financial Accounting, Variance Analysis, Financial Analysis, Income Statement, Balance Sheet, Performance Measurement, Management Accounting, Return On Investment, Revenue Forecasting, Financial Management, Profit and Loss (P&L) Management, Cost Management, Financial Data, Budgeting, Finance, Accounting, Business Valuation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      446 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Analysing: Numeric and digital literacies

      Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, SAS (Software), Business Analytics, Financial Forecasting, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Globalization, Economic Growth and Stability

      Skills you'll gain: Financial Policy, International Finance, Public Policies, Economics, Economic Development, Economics, Policy, and Social Studies, Business Economics, Market Opportunities, International Relations, Tax, Global Marketing, Financial Trading, Policy Analysis, Socioeconomics, Demography, Business Risk Management, Crisis Management, Fiscal Management, World History, Supply And Demand

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Management, Brand Awareness, Content Creation, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Decision-Making and Scenarios

      Skills you'll gain: Financial Statements, Financial Modeling, Strategic Decision-Making, Decision Making, Business Analytics, Financial Forecasting, Capital Budgeting, Financial Analysis, Return On Investment, Income Statement, Balance Sheet, Risk Analysis, Cash Flows, Spreadsheet Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      T

      The State University of New York

      Practical Time Series Analysis

      Skills you'll gain: Time Series Analysis and Forecasting, Forecasting, R Programming, Statistical Analysis, Data Analysis, Data Visualization, Mathematical Modeling, Statistical Modeling, Predictive Modeling, Correlation Analysis, Probability & Statistics, Descriptive Statistics, Statistical Inference, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Data Science for Marketing

      Skills you'll gain: Marketing Analytics, Classification And Regression Tree (CART), Probability & Statistics, AI Personalization, Statistical Software, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Unsupervised Learning, Statistical Modeling, Data Visualization, Customer Analysis, Statistical Analysis, Predictive Analytics, Marketing Effectiveness, Anomaly Detection, Advanced Analytics, Bayesian Network, Machine Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Drug Commercialization

      Skills you'll gain: Drug Development, Commercialization, Pharmaceuticals, Pharmacotherapy, Pharmacology, Intellectual Property, Sales Strategy, Clinical Trials, Portfolio Management, Strategic Partnership, Regulatory Affairs, Marketing Strategies, Business Strategies, Market Opportunities

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Advanced Statistics for Data Science

      Skills you'll gain: Statistical Hypothesis Testing, Sampling (Statistics), Regression Analysis, Bayesian Statistics, Statistical Analysis, Probability & Statistics, Statistical Inference, Statistical Methods, Statistical Modeling, Linear Algebra, Probability, R Programming, Biostatistics, Data Science, Statistics, Probability Distribution, Mathematical Modeling, Data Analysis, Applied Mathematics, Predictive Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      772 reviews

      Advanced · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft UX Design

      Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Design Thinking, Prototyping, Usability Testing, User Experience, Persona (User Experience), Wireframing, User Interface and User Experience (UI/UX) Design, Interaction Design, Web Content Accessibility Guidelines, Human Centered Design, Figma (Design Software), Usability, User Interface (UI) Design, User Centered Design, Design, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      502 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Regression Models

      Skills you'll gain: Regression Analysis, Statistical Analysis, Statistical Modeling, Correlation Analysis, Data Analysis, Statistical Methods, Predictive Modeling, Probability & Statistics, Statistical Inference

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3.4K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Emerging Technologies: From Smartphones to IoT to Big Data

      Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS (Software), SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Live Streaming, Cloud Platforms, Analytics, Real Time Data, Telecommunications, Multimedia, Emerging Technologies, Mobile Development, Apple iOS, Display Devices

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…717273…360

    In summary, here are 10 of our most popular marketing analytics courses

    • Financial Analysis - Skills for Success: University of Illinois Urbana-Champaign
    • Analysing: Numeric and digital literacies: Macquarie University
    • Globalization, Economic Growth and Stability: IE Business School
    • Social Media Marketing: Simplilearn
    • Decision-Making and Scenarios: University of Pennsylvania
    • Practical Time Series Analysis: The State University of New York
    • Data Science for Marketing: University of Colorado System
    • Drug Commercialization : University of California San Diego
    • Advanced Statistics for Data Science: Johns Hopkins University
    • Microsoft UX Design: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok