• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      University of Toronto

      Communication Strategies for a Virtual Age

      Skills you'll gain: Meeting Facilitation, Presentations, Persuasive Communication, Communication, Influencing, Verbal Communication Skills, Collaboration, Team Building, Interpersonal Communications, Business Communication, Virtual Teams, Public Speaking, Professional Development, Non-Verbal Communication, Strategic Communication, Empathy, Active Listening, Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      4.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      (SSCP) Systems Security Certified Practitioner: Unit 1

      Skills you'll gain: Security Management, Security Strategy, Configuration Management, Security Controls, Information Systems Security, Computer Security Awareness Training, Enterprise Security, Change Control, Safety and Security, Cyber Security Policies, Data Ethics

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Using AI & ChatGPT for Content: Research & Planning

      Skills you'll gain: Storytelling, Content Strategy, ChatGPT, AI Product Strategy, Content Creation, Target Audience, Persona Development, User Research, Problem Solving, Writing and Editing, Brainstorming, Ideation, Search Engine Optimization

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      Linux Security Basics and Beyond: Unit 3

      Skills you'll gain: Firewall, Zero Trust Network Access, Linux Administration, Network Security, Security Strategy, Remote Access Systems, Linux, Security Controls, Unix, Ubuntu, Systems Administration, System Configuration

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      E

      Erasmus University Rotterdam

      Econometrics: Methods and Applications

      Skills you'll gain: Econometrics, Time Series Analysis and Forecasting, Regression Analysis, Data Analysis, Statistical Analysis, Quantitative Research, Statistical Modeling, Statistics, Case Studies, Forecasting, Probability, Linear Algebra, Peer Review

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Audits: Find & Fix Common Website SEO Issues

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Google Analytics, Auditing, Content Performance Analysis, Content Strategy, Extensible Markup Language (XML), Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Land, Agriculture, and Alternative Investing

      Skills you'll gain: Wealth Management, Estate Planning, Portfolio Management, Real Estate, Investments, Financial Industry Regulatory Authorities, Commercial Real Estate, Regulatory Compliance, Asset Management, Tax Planning, Finance, Risk Management, Return On Investment, Financial Analysis, Business Strategies, Strategic Planning, Business, Data Management, Financial Statements, Failure Analysis

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      G

      Google Cloud

      Agents d'IA générative : transformer l'entreprise

      Skills you'll gain: Prompt Engineering, Generative AI Agents, Generative AI, AI Product Strategy, LLM Application, Google Cloud Platform, Customer experience improvement, Tool Calling, Solution Design, Innovation, Business Strategy, Performance Tuning

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      L

      LearnQuest

      Strategic Foundations of Sales Negotiation

      Skills you'll gain: Overcoming Objections, Rapport Building, Sales, Sales Strategy, Negotiation, Contract Negotiation, Relationship Building, Price Negotiation, Communication, Communication Strategies, Intercultural Competence, Virtual Teams, Active Listening, Market Research, Conflict Management, Digital Communications, Goal Setting, Stakeholder Analysis, Research, Industrial and Organizational Psychology

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Performance Measurement, Business Planning, Business Intelligence, Business Modeling, Selling Techniques, Human Resource Strategy, Strategic Marketing, Portfolio Management, Financial Statements, Digital Transformation, Agile Product Development, Entrepreneurial Finance, Market Dynamics, Corporate Sustainability, Data Analysis, Statistical Methods, Marketing Planning, Branding, Innovation, Teamwork

      Earn a degree

      Degree · 1 - 4 Years

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      UX Research and Information Architecture 

      Skills you'll gain: Information Architecture, UI/UX Research, Design Research, Experience Design, User Interface and User Experience (UI/UX) Design, UI/UX Strategy, Persona Development, Usability, Usability Testing, Qualitative Research, Surveys, Human Centered Design, Technical Communication, Prototyping, Tree Maps, Product Strategy, Interviewing Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Content Creation Essentials

      Skills you'll gain: TikTok, Video Editing, Storytelling, Videography, Storyboarding, Content Creation, Photo/Video Production and Technology, Editing, Scripting

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…353637…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Communication Strategies for a Virtual Age: University of Toronto
    • (SSCP) Systems Security Certified Practitioner: Unit 1: Pearson
    • Using AI & ChatGPT for Content: Research & Planning: Skillshare
    • Linux Security Basics and Beyond: Unit 3: Pearson
    • Econometrics: Methods and Applications: Erasmus University Rotterdam
    • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
    • Land, Agriculture, and Alternative Investing: University of Illinois Urbana-Champaign
    • Agents d'IA générative : transformer l'entreprise: Google Cloud
    • Strategic Foundations of Sales Negotiation: LearnQuest
    • Maestría en Dirección de Empresas (MBA): Universidad de Palermo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok