• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • G

      Google Cloud

      Google Kubernetes Engine Pipeline using Cloud Build

      Skills you'll gain: CI/CD, Kubernetes, Continuous Deployment, Continuous Integration, Google Cloud Platform, Test Automation, Containerization, Cloud Development, Git (Version Control System)

      Intermediate · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Forecasting Models for Marketing Decisions

      Skills you'll gain: Customer Analysis, Customer Demand Planning, Marketing Analytics, Forecasting, Marketing Effectiveness, Predictive Modeling, Revenue Forecasting, Time Series Analysis and Forecasting, Microsoft Excel, Marketing, Regression Analysis, Customer Acquisition Management, Customer Retention

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      Unreal Engine 5 - Sci-Fi Environment Design

      Skills you'll gain: Unreal Engine, Ideation, Virtual Environment, Prototyping, Post-Production, Augmented and Virtual Reality (AR/VR), Game Design, 3D Assets, Adobe Photoshop, Conceptual Design, Animation and Game Design, Design Elements And Principles, Creativity, Image Quality, Storytelling, Creative Design

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Digitales Business Marketing mit Easil

      Skills you'll gain: Facebook, Social Media, Social Media Content, Social Media Marketing, Graphic Design, Marketing Materials, Online Advertising, Marketing Design, Content Creation, Marketing, Branding

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      U

      Universidad de Palermo

      Inteligencia Artificial aplicada al Marketing

      Skills you'll gain: Canva (Software), No-Code Development, Google Gemini, Lead Generation, Content Creation, Email Marketing, Generative AI, Marketing Strategies, ChatGPT, Social Media, Digital Marketing, TikTok, Instagram, Product Design, Artificial Intelligence, Social Media Strategy, Web Design and Development

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Architecting with Google Compute Engine en Français

      Skills you'll gain: Cloud Infrastructure, Prompt Engineering, Google Cloud Platform, Identity and Access Management, Microservices, Cloud Development, Infrastructure As A Service (IaaS), Cloud Platforms, Cloud Computing Architecture, Load Balancing, Cloud Computing, Cloud Applications, Generative AI, Cloud Services, Kubernetes, Data Storage, Terraform, Restful API, Public Cloud, Site Reliability Engineering

      4.6
      Rating, 4.6 out of 5 stars
      ·
      96 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Unreal Engine: Build a Turret Shooter with Blueprints

      Skills you'll gain: User Interface (UI), Game Design, Unreal Engine, User Interface and User Experience (UI/UX) Design, Video Game Development, Virtual Environment, Scripting, System Design and Implementation, Animations, Debugging

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Unreal Engine Blueprints-Advanced Gameplay and Logic Systems

      Skills you'll gain: Unreal Engine, Game Design, Video Game Development, Performance Testing, Animation and Game Design, Programming Principles, Data Structures, No-Code Development, Object Oriented Design, Event-Driven Programming, Interactive Design, Prototyping

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      I

      IE Business School

      Marketing Management Essentials: Market Analysis

      Skills you'll gain: Market Opportunities, Market Analysis, Competitive Analysis, Marketing Management, Market Intelligence, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Marketing Planning, Strategic Thinking, Business Strategy, Analysis, Business Analysis, Strategic Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Exporting and Integrating Assets into Unreal Engine 5

      Skills you'll gain: Unreal Engine, 3D Assets, Virtual Environment, Data Import/Export, Computer Graphics, Image Quality, Performance Tuning

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Managing Uncertainty in Marketing Analytics

      Skills you'll gain: Probability Distribution, Marketing Analytics, Probability, Microsoft Excel, Statistics, Statistical Modeling, Forecasting, Decision Making, Simulation and Simulation Software, Insurance and Warranty Claims Processing, Risk Analysis

      4.3
      Rating, 4.3 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Digital Marketing Dynamics: Strategy & Case Studies

      Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

      Beginner · Specialization · 1 - 3 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…333435…264

    In summary, here are 10 of our most popular search engine marketing courses

    • Google Kubernetes Engine Pipeline using Cloud Build: Google Cloud
    • Forecasting Models for Marketing Decisions: Emory University
    • Unreal Engine 5 - Sci-Fi Environment Design: Packt
    • Digitales Business Marketing mit Easil: Coursera Project Network
    • Inteligencia Artificial aplicada al Marketing: Universidad de Palermo
    • Architecting with Google Compute Engine en Français: Google Cloud
    • Unreal Engine: Build a Turret Shooter with Blueprints: EDUCBA
    • Unreal Engine Blueprints-Advanced Gameplay and Logic Systems: EDUCBA
    • Marketing Management Essentials: Market Analysis: IE Business School
    • Exporting and Integrating Assets into Unreal Engine 5: Packt

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok