• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Generative AI in Marketing

      Skills you'll gain: Generative AI, Customer Engagement, Customer Acquisition Management, Marketing Strategies, Marketing, Content Creation, ChatGPT, Marketing Effectiveness, Prompt Engineering, MarTech, Legal Risk

      4.7
      Rating, 4.7 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Unreal Engine 5 - The Intermediate Course

      Skills you'll gain: Unreal Engine, Data Structures, 3D Assets, Game Design, 3D Modeling, Virtual Environment, Data Store, Video Game Development, Animation and Game Design, Program Development, Visualization (Computer Graphics), Data Management, Object Oriented Programming (OOP), Scripting, Scalability, Event-Driven Programming, Software Design, Debugging, Performance Tuning

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Emory University

      Mastering Business Essentials: Marketing

      Skills you'll gain: Marketing, Marketing Communications, Target Market

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e Data Science

      Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Marketing no mundo digital

      Skills you'll gain: Marketing, Marketing Channel, Marketing Strategies, Digital Marketing, Promotional Strategies, Digital Transformation, Product Development, Consumer Behaviour, New Product Development, E-Commerce, Price Negotiation, Innovation

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Unreal Engine Blueprints – Visual Scripting for Games

      Skills you'll gain: Unreal Engine, User Interface (UI), Game Design, Video Game Development, Animation and Game Design, UI Components, Scripting, Performance Testing, System Testing, Programming Principles, Data Structures, No-Code Development, Virtual Environment, Scalability, Development Testing, Artificial Intelligence, Object Oriented Design, Event-Driven Programming, Interactive Design, Prototyping

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Preparando o Marketing Digital

      Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Unreal Engine Game Design: Build, Implement & Optimize

      Skills you'll gain: Video Game Development, Game Design, Animation and Game Design, Unreal Engine, User Interface (UI), User Interface (UI) Design, Augmented and Virtual Reality (AR/VR), Virtual Environment, Artificial Intelligence, Debugging, Scripting

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Intermediate Blueprints in Unreal Engine 5

      Skills you'll gain: Unreal Engine, Data Structures, Debugging, Video Game Development, Game Design, Scripting, Data Store, Event-Driven Programming, Program Development, Object Oriented Programming (OOP), Data Management, Software Design

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Unreal Engine Blueprints – AI & Game System Architecture

      Skills you'll gain: Unreal Engine, User Interface (UI), Video Game Development, Game Design, UI Components, Animation and Game Design, System Testing, Scalability, Development Testing, Artificial Intelligence, Scripting, Debugging

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Comportamento e Marketing Digital

      Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Otimizando o Marketing Digital

      Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

      Beginner · Course · 1 - 4 Weeks

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…262728…264

    In summary, here are 10 of our most popular search engine marketing courses

    • Generative AI in Marketing: Emory University
    • Unreal Engine 5 - The Intermediate Course: Packt
    • Mastering Business Essentials: Marketing: Emory University
    • Marketing e Data Science: Fundação Instituto de Administração
    • Marketing no mundo digital: University of Illinois Urbana-Champaign
    • Unreal Engine Blueprints – Visual Scripting for Games: EDUCBA
    • Preparando o Marketing Digital: Fundação Instituto de Administração
    • Unreal Engine Game Design: Build, Implement & Optimize: EDUCBA
    • Intermediate Blueprints in Unreal Engine 5: Packt
    • Unreal Engine Blueprints – AI & Game System Architecture: EDUCBA

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok