• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      UBITS

      Los pilares de la negociación

      Skills you'll gain: Negotiation, Influencing, Persuasive Communication, Communication, Collaboration, Relationship Building, Decision Making, Active Listening, Self-Awareness, Continuous Improvement Process

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Branding for Differential Advantage with Jagdish Sheth

      Skills you'll gain: Branding, Brand Marketing, Brand Strategy, Brand Management, Brand Awareness, Brand Loyalty, Value Propositions, Strategic Marketing, Product Knowledge, Promotional Strategies, Market Share, Innovation, Competitive Analysis

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • C

      Coursera Project Network

      Getting started with Prezi for small businesses

      Skills you'll gain: Marketing Materials, Presentations, Social Media Content, Content Creation, Promotional Materials, Brand Awareness, Marketing Design, Email Marketing, Social Media Marketing, Graphic Design, Branding, User Accounts, Business Communication

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Preview
      Preview
      G

      Google Cloud

      Business Transformation with Google Cloud en FranƧais

      Skills you'll gain: Innovation, Business Transformation, Cloud Security, Digital Transformation, Technology Strategies, Data Mapping, Data Security, Cloud Computing, Technology Roadmaps, Google Cloud Platform, Case Studies, Cybersecurity, Data Strategy, Business Consulting

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Customer Insights

      Skills you'll gain: Customer Insights, AI Personalization, Customer experience strategy (CX), Generative AI, User Feedback, Customer Data Management, Customer Engagement, Business Intelligence, Trend Analysis, Data-Driven Decision-Making, Strategic Thinking, Predictive Analytics, Data Analysis

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Sustainable Business Practices

      Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Stakeholder Communications, Sustainability Reporting, Environmental Social And Corporate Governance (ESG), Sustainability Standards, Procurement, Business Operations, Strategic Communication, Culture Transformation, Business Transformation, Supply Chain Planning, Communication Strategies, Water Sustainability, Employee Engagement, Operational Efficiency, Supply Chain Management, Resource Utilization, Systems Thinking

      4.2
      Rating, 4.2 out of 5 stars
      Ā·
      6 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Tableau Trading Dashboard

      Skills you'll gain: Tableau Software, Business Intelligence, Dashboard, Technical Analysis, Market Data, Investment Banking, Tree Maps, Interactive Data Visualization, Data Visualization Software, Market Analysis, Data Analysis, SQL

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Inside BFSI: Structure, Challenges, and Technology

      Skills you'll gain: Financial Services, Risk Management, Banking, Customer experience strategy (CX), Digital Transformation, FinTech, Commercial Banking, Regulatory Compliance, Retail Banking, Mobile Banking, Analytics, Sustainable Business, Cybersecurity, Payment Processing, Innovation, Blockchain, Fraud detection, Artificial Intelligence and Machine Learning (AI/ML)

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      6 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Z

      Zoho Corporation

      Getting Started with Zoho CRM for Sales Reps

      Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Relationship Management, Sales Process, Sales Enablement, Sales Operations, Sales Pipelines, Sales Management, Sales, Sales Strategy, Workflow Management, Business Process Automation

      Beginner Ā· Course Ā· 1 - 3 Months

    • A

      Alfaisal University | KLD

      Ų„Ł…ŁƒŲ§Ł†ŁŠŲ§ŲŖ Ų§Ł„Ų³ŁˆŁ‚ ŁˆŲ·Ł„ŲØ Ų§Ł„Ų³ŁˆŁ‚ ŁˆŲ§Ł„Ų­ŲµŲ© Ų§Ł„Ų³ŁˆŁ‚ŁŠŲ©

      Skills you'll gain: Market Share, Market Analysis, Market Opportunities, Market Intelligence, Market Dynamics, Strategic Marketing, Competitive Analysis, Market Research, Market Trend, Market Data, Customer Demand Planning, Performance Measurement, Consumer Behaviour, Business Metrics, Revenue Forecasting, Performance Metric, Product Lifecycle Management

      4.1
      Rating, 4.1 out of 5 stars
      Ā·
      7 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      El arte de emprender: de la idea al Ʃxito

      Skills you'll gain: Business Strategy, Corporate Strategy, Talent Management, Business Planning, Leadership, Entrepreneurship, Organizational Strategy, Business Management, Business, Human Resources Management and Planning, Business Technologies, Innovation, Employee Engagement

      4.1
      Rating, 4.1 out of 5 stars
      Ā·
      7 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      New Tech Ventures

      Skills you'll gain: Design Thinking, Global Marketing, Entrepreneurship, Business Modeling, Innovation, Team Building, Storytelling, Market Research, Team Management, Oral Expression, Entrepreneurial Finance, New Product Development, Business Strategies, Project Design, Team Leadership, Fundraising and Crowdsourcing, Financial Planning, Customer Engagement, Business Ethics, Competitive Analysis

      Build toward a degree

      Intermediate Ā· Course Ā· 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…259260261…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Los pilares de la negociación:Ā UBITS
    • Branding for Differential Advantage with Jagdish Sheth:Ā Kennesaw State University
    • Getting started with Prezi for small businesses:Ā Coursera Project Network
    • Business Transformation with Google Cloud en FranƧais:Ā Google Cloud
    • GenAI for Customer Insights:Ā Coursera Instructor Network
    • Sustainable Business Practices:Ā University of Colorado Boulder
    • Tableau Trading Dashboard:Ā Corporate Finance Institute
    • Inside BFSI: Structure, Challenges, and Technology:Ā Board Infinity
    • Getting Started with Zoho CRM for Sales Reps:Ā Zoho Corporation
    • Ų„Ł…ŁƒŲ§Ł†ŁŠŲ§ŲŖ Ų§Ł„Ų³ŁˆŁ‚ ŁˆŲ·Ł„ŲØ Ų§Ł„Ų³ŁˆŁ‚ ŁˆŲ§Ł„Ų­ŲµŲ© Ų§Ł„Ų³ŁˆŁ‚ŁŠŲ©:Ā Alfaisal University | KLD

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrackĀ® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    Ā© 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok