• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Science as a Field

      Skills you'll gain: Data Presentation, Technical Communication, Statistical Reporting, Data Storytelling, Data Science, Data Analysis, Data Visualization, Data Ethics, Data-Driven Decision-Making, Exploratory Data Analysis, Applied Mathematics, Statistics, Computer Science

      Build toward a degree

      4.3
      Rating, 4.3 out of 5 stars
      ·
      38 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      UX and Interface Design for Embedded Systems

      Skills you'll gain: User Research, Persona (User Experience), User Experience, Verification And Validation, Usability Testing, User Centered Design, Human Computer Interaction, User Interface (UI) Design, Embedded Systems, Wireframing, Prototyping

      Build toward a degree

      4.3
      Rating, 4.3 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Northeastern University

      Aligning Business Strategy for AI Integration

      Skills you'll gain: Competitive Analysis, AI Product Strategy, Machine Learning, Responsible AI, Business Strategy, Business Intelligence, Organizational Strategy, Business Analytics, Strategic Thinking, Market Analysis, Artificial Intelligence, Value Engineering, Business Analysis, Ethical Standards And Conduct, Analytics, Case Studies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Managing, Describing, and Analyzing Data

      Skills you'll gain: Sampling (Statistics), R (Software), Statistical Inference, Probability Distribution, R Programming, Statistical Hypothesis Testing, Descriptive Statistics, Statistical Methods, Data Science, Statistics, Data Analysis, Statistical Analysis, Probability, Data Manipulation, Histogram

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea tu primer embudo de conversión y CRM con HubSpot

      Skills you'll gain: HubSpot CRM, Revenue Forecasting, Customer Relationship Management, Sales Development, Sales Management, Sales Pipelines, Sales Process, Customer Acquisition Management, Customer Communications Management, Lead Generation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Integral Calculus through Data and Modeling

      Skills you'll gain: Calculus, Integral Calculus, Numerical Analysis, Advanced Mathematics, Mathematical Theory & Analysis, Mathematical Modeling, Data Analysis, Linear Algebra, Probability, Geometry, Applied Mathematics, Visualization (Computer Graphics), Mechanics, Engineering Calculations, Graphing, Spatial Data Analysis, Physics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      130 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      S

      Starweaver

      Understanding Corporate Communications

      Skills you'll gain: Corporate Communications, Internal Communications, Strategic Communication, Crisis Management, Business Communication, Business Ethics, Stakeholder Communications, Public Relations, Cross-Functional Collaboration, Media Relations, Communication Strategies, Employee Engagement, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      UBITS

      Servicio al cliente desde el punto de vista logístico

      Skills you'll gain: Customer Service, Logistics, Order Delivery, Inventory Management System, Supply Chain, Customer experience improvement, Service Level, Marketing Operations, Operational Efficiency, Performance Measurement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Launching Your Music Career

      Skills you'll gain: Business Modeling, Business Strategy, Business Planning, Recruitment, Music Performance, Event Management, Portfolio Management, Business Management, Entrepreneurship, Performing Arts, Recruitment Strategies, Professional Networking, Relationship Building, Value Propositions, Growth Strategies, Marketing Strategies, Branding, Target Market

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      أساسيات تحليل البيانات باستخدام بايثون وباندا

      Skills you'll gain: Pandas (Python Package), Data Analysis, Data Cleansing, Graphing, Exploratory Data Analysis, Data Manipulation, Matplotlib, Jupyter, Data Literacy, NumPy, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      BigQuery Soccer Data Ingestion

      Skills you'll gain: Google Cloud Platform, Big Data, Cloud Storage, Query Languages, Data Import/Export, Data Migration, Analytics, Data Science, Data Analysis Software, Data Analysis

      Beginner · Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Getting started with ImageJ

      Skills you'll gain: Image Analysis, Software Installation, Data Analysis, Analysis, Scientific Visualization, User Interface (UI)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      51 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…255256257…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Data Science as a Field: University of Colorado Boulder
    • UX and Interface Design for Embedded Systems: University of Colorado Boulder
    • Aligning Business Strategy for AI Integration: Northeastern University
    • Managing, Describing, and Analyzing Data: University of Colorado Boulder
    • Crea tu primer embudo de conversión y CRM con HubSpot: Coursera Project Network
    • Integral Calculus through Data and Modeling: Johns Hopkins University
    • Understanding Corporate Communications: Starweaver
    • Servicio al cliente desde el punto de vista logístico: UBITS
    • Launching Your Music Career: University of Colorado Boulder
    • أساسيات تحليل البيانات باستخدام بايثون وباندا: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok