• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Principles of Economics: Microeconomics - Down to Business

      Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Product Strategy: Lifecycle, Data Insights, Collaboration

      Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis

      3.7
      Rating, 3.7 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Perform data science with Azure Databricks

      Skills you'll gain: PySpark, Databricks, Apache Spark, MLOps (Machine Learning Operations), Microsoft Azure, Big Data, Scikit Learn (Machine Learning Library), Applied Machine Learning, Data Processing, Deep Learning, Data Transformation, Machine Learning, Exploratory Data Analysis

      3.2
      Rating, 3.2 out of 5 stars
      ·
      75 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      External Communications Channels

      Skills you'll gain: Corporate Communications, Media Relations, Strategic Communication, Target Audience, Public Relations, Social Media Management, Social Media, Stakeholder Communications, Customer Communications Management, Press Releases, Marketing and Public Relations, Advertising, Marketing Communications, Branding, Brand Management, Communication Strategies, Social Media Strategy, Stakeholder Management, Internal Communications, Content Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAS

      Advanced SAS Programming Techniques

      Skills you'll gain: SAS (Software), Perl (Programming Language), Data Processing, Statistical Programming, Stored Procedure, Data Manipulation, Data Transformation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      95 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      JSON and Natural Language Processing in PostgreSQL

      Skills you'll gain: PostgreSQL, JSON, Text Mining, SQL, Databases, Natural Language Processing, Database Management, Data Processing, Application Programming Interface (API), Data Storage, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      144 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Advanced Statistical Techniques for Data Science

      Skills you'll gain: Machine Learning Algorithms, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Regression Analysis, Data Cleansing, Analytics, Data Analysis, Machine Learning, R Programming, Data Science, R (Software), Statistical Modeling, Data Manipulation, Statistical Methods, Data Mining, Statistical Programming, Data Validation, Exploratory Data Analysis

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      45 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Databricks to Local LLMs

      Skills you'll gain: Databricks, Generative AI, Data Lakes, Extract, Transform, Load, MLOps (Machine Learning Operations), Data Transformation, LLM Application, Data Pipelines, Large Language Modeling, Apache Spark, Responsible AI, Data Analysis, Data Science, CI/CD, Machine Learning

      4.1
      Rating, 4.1 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Calculus through Data & Modeling: Limits & Derivatives

      Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      202 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Strategic Customer Relationship Management & Sales Technique

      Skills you'll gain: Sales Enablement, Data Visualization, Sales Presentations, Sales Management, Prospecting and Qualification, Persona Development, HubSpot CRM, Sales Training, Sales Strategy, Sales Process, Lead Generation, Employee Onboarding, Sales Pipelines, Target Audience, Sales, Dashboard, Customer Success Management, Business Reporting, Content Marketing, Customer Relationship Management (CRM) Software

      3.7
      Rating, 3.7 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Mise en route avec Facebook Commerce Manager

      Skills you'll gain: Facebook, Social Media Management, E-Commerce, Social Media, Sales Management, Social Media Marketing, Product Planning, Merchandising, Marketing, Business

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Building a Strong Business Foundation

      Skills you'll gain: Business Modeling, Value Propositions, Business Planning, Customer Analysis, Target Market, User Research, Marketing, Financial Management, Marketing Strategies, Entrepreneurship, Customer Acquisition Management, Business Strategies, Email Marketing, Social Media Marketing, Interviewing Skills, Search Engine Optimization

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…200201202…363

    In summary, here are 10 of our most popular marketing analytics courses

    • Principles of Economics: Microeconomics - Down to Business: Rice University
    • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera Instructor Network
    • Perform data science with Azure Databricks: Microsoft
    • External Communications Channels: University of California, Irvine
    • Advanced SAS Programming Techniques: SAS
    • JSON and Natural Language Processing in PostgreSQL: University of Michigan
    • Advanced Statistical Techniques for Data Science: Illinois Tech
    • Databricks to Local LLMs: Duke University
    • Calculus through Data & Modeling: Limits & Derivatives: Johns Hopkins University
    • Strategic Customer Relationship Management & Sales Technique: HubSpot Academy

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok