• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Analytics

    Social Media Analytics Courses Online

    Master social media analytics for marketing insights. Learn to analyze social media data to inform strategies and measure campaign success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Social Media Analytics Course Catalog

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Social Pedagogy across Europe

      Skills you'll gain: Social Justice, Pedagogy, Social Sciences, Community and Social Work, Child Development, Community Development, Creativity, Education and Training, Cultural Diversity, Working With Children, Rapport Building, Discussion Facilitation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Demand Analytics

      Skills you'll gain: Demand Planning, Customer Demand Planning, Data Collection, Forecasting, Supply Chain Planning, Data Processing, Market Dynamics, Marketing Analytics, Time Series Analysis and Forecasting, Trend Analysis, Predictive Modeling, Regression Analysis, Data Analysis, Exploratory Data Analysis, Statistical Analysis, Data Visualization

      4.6
      Rating, 4.6 out of 5 stars
      ·
      293 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Media CDN: Qwik Start

      Skills you'll gain: Key Management, Performance Testing, Google Cloud Platform, Load Balancing, Cloud Storage

      Beginner · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Inventory Analytics

      Skills you'll gain: Inventory Control, Materials Management, Supply Chain, Data Analysis, Case Studies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      252 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      The Evolution of Sports Media

      Skills you'll gain: Journalism, Media and Communications, Media Strategy, Media Production, Revenue Management, Media Relations, Digital Media Strategy, Advertising, Content Creation, Social Media Marketing, Social Media, Storytelling, Brand Management, Video Production, Public Relations, Intellectual Property, Social Media Campaigns, Digital Marketing, Crisis Management, Communication Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Sourcing Analytics

      Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Media Relations and Crisis Management

      Skills you'll gain: Media Relations, Internal Communications, Crisis Management, Communication Planning, Corporate Communications, Public Relations, Media Strategy, Communication Strategies, Stakeholder Communications, AI Product Strategy, Real Time Data, Stakeholder Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Predictive Analytics

      Skills you'll gain: Business Ethics, Predictive Modeling, Predictive Analytics, Advanced Analytics, Scikit Learn (Machine Learning Library), Digital Transformation, Business Analytics, Data-Driven Decision-Making, Feature Engineering, Applied Machine Learning, Statistical Modeling, Classification And Regression Tree (CART), Big Data, Regression Analysis, Supervised Learning, Python Programming, Data Quality, Cloud Platforms, Performance Metric, Artificial Neural Networks

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Content Creator

      Skills you'll gain: Content Creation, Typography, Responsible AI, Logo Design, Generative AI, Social Media, Graphic Design, Social Media Management, User Interface and User Experience (UI/UX) Design, Social Media Campaigns, Creative Design, Adobe Photoshop, Visual Design, Content Marketing, Prompt Engineering, Infographics, Content Strategy, Storytelling, Color Theory, Branding

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of the Arts London

      Creative AI: Images and Media

      Skills you'll gain: Generative AI, Data Ethics, Image Analysis, Art History, Artificial Intelligence, Computer Vision, Aesthetics, Creativity, Responsible AI, Prompt Engineering, Intellectual Property, Photography

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dartmouth College

      Prescriptive Analytics

      Skills you'll gain: Operations Research, Analytics, Business Analytics, Process Optimization, Digital Transformation, Predictive Analytics, Operational Analysis, Data-Driven Decision-Making, Strategic Decision-Making, Business Mathematics, Data Science, Process Analysis, Feature Engineering, Complex Problem Solving, Logistics, Python Programming, Decision Making, Mathematical Software, Cloud Computing

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Marketing Capstone Project

      Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      367 reviews

      Mixed · Course · 1 - 3 Months

    Social Media Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Web Analytics
    Financial Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…192021…525

    In summary, here are 10 of our most popular social media analytics courses

    • Social Pedagogy across Europe : Universitat Autònoma de Barcelona
    • Demand Analytics: Rutgers the State University of New Jersey
    • Media CDN: Qwik Start: Google Cloud
    • Inventory Analytics: Rutgers the State University of New Jersey
    • The Evolution of Sports Media: Real Madrid Graduate School Universidad Europea
    • Sourcing Analytics: Rutgers the State University of New Jersey
    • Media Relations and Crisis Management: Microsoft
    • Predictive Analytics: Dartmouth College
    • Adobe Content Creator: Adobe
    • Creative AI: Images and Media : University of the Arts London

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok