• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Customer Centricity with Professor Jagdish Sheth

      Skills you'll gain: Customer Retention, Trustworthiness, Expectation Management, Corporate Sustainability, Brand Loyalty, Customer Relationship Management, Customer Insights, Customer experience strategy (CX), Sustainable Development, Human Resource Strategy, Sustainable Business, Customer Relationship Building, Consultative Approaches, Diversity Marketing, Customer Analysis, Value Propositions, Organizational Change, Business Strategy, Business, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      62 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad Austral

      Emprendiendo en STEM

      Skills you'll gain: Design Thinking, Team Leadership, Team Building, Market Opportunities, Entrepreneurship, Solution Design, Financial Management, Marketing Strategies, Innovation, Marketing, Business Development, Business Planning, Business Modeling, Value Propositions, New Product Development, Professional Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Wharton Entrepreneurship Capstone

      Skills you'll gain: Sales Presentation, Proposal Development, Business Valuation, Peer Review, Financial Analysis, Due Diligence, Presentations, Entrepreneurship, Finance, Business Planning, Competitive Analysis, Constructive Feedback, Storytelling, Business Research, Financial Forecasting, Market Analysis, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      267 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U
      P

      Multiple educators

      Innovación en los Negocios y Disrupción Digital

      Skills you'll gain: Data Storytelling, Storytelling, Design Thinking, Business Strategy, Business Modeling, Business Solutions, Marketing Communications, Data Visualization, Brand Strategy, Project Portfolio Management, Growth Strategies, Technology Strategies, Business Process, Digital Transformation, Innovation, Organizational Strategy, Strategic Communication, Presentations, Strategic Thinking, Market Opportunities

      4.8
      Rating, 4.8 out of 5 stars
      ·
      74 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      EDUCBA

      SIEM Splunk Hands-On Guide

      Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Threat Detection, User Accounts, Data Transformation, Cybersecurity, Machine Learning, Systems Administration, Performance Tuning, Data Visualization, Event Monitoring, Continuous Monitoring, Data Manipulation, Data Analysis, Statistical Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      357 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Inove na gestão de equipes e negócios: O crescimento da empresa

      Skills you'll gain: Talent Management, Team Management, Product Development, Decision Making, Agile Product Development, Business Process, Operational Analysis, Strategic Prioritization, Leadership, Business Strategy, Culture Transformation, Prioritization, Scalability, Employee Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      265 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      AI-Enhanced Content Creation:Elevate Copywriting with Humata

      Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Marketing Materials, Advertising Campaigns, Generative AI, Content Creation

      4
      Rating, 4 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Design social media content with Piktochart

      Skills you'll gain: Instagram, Facebook, LinkedIn, Content Creation, Social Media Content, Social Media, Graphic Design, Social Media Marketing, Marketing Design, Digital Marketing

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Creating Engaging Content for YouTube

      Skills you'll gain: Video Production, Web Analytics and SEO, Media Production, Driving engagement, Content Strategy, Video Editing, Content Performance Analysis, Content Creation, Web Content, Live Streaming, Storytelling, Scripting

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Adobe

      Multimedia Content Creation

      Skills you'll gain: Content Creation, Web Content, Multimedia, Infographics, Storyboarding, Video Production, Visual Design, Adobe Creative Cloud, Design, Graphic and Visual Design, Digital Media Strategy, Storytelling, Communication, Editing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      83 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Colorado Boulder

      의사 결정을 위한 비즈니스 분석

      Skills you'll gain: Business Analytics, Risk Analysis, Business Intelligence, Data Analysis, Predictive Analytics, Decision Making, Trend Analysis, Process Optimization, Simulation and Simulation Software, Market Analysis, Microsoft Excel, Unsupervised Learning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      Transformación digital de Gobiernos

      Skills you'll gain: User Centered Design, Cybersecurity, Data Management, Digital Transformation, Big Data, Governance, Interoperability, Human Resources Management and Planning, Project Design, Analytics, Process Design, Strategic Planning, Data Security, Public Policies, Technical Services, Public Administration, Data-Driven Decision-Making, Economic Development, Process Improvement, Project Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      122 reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…161162163…363

    In summary, here are 10 of our most popular marketing analytics courses

    • Customer Centricity with Professor Jagdish Sheth: Kennesaw State University
    • Emprendiendo en STEM: Universidad Austral
    • Wharton Entrepreneurship Capstone: University of Pennsylvania
    • Innovación en los Negocios y Disrupción Digital: Universidad de Palermo
    • SIEM Splunk Hands-On Guide: EDUCBA
    • Inove na gestão de equipes e negócios: O crescimento da empresa: Universidade de São Paulo
    • AI-Enhanced Content Creation:Elevate Copywriting with Humata: Coursera Instructor Network
    • Design social media content with Piktochart: Coursera Project Network
    • Creating Engaging Content for YouTube: Coursera
    • Multimedia Content Creation: Adobe

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok