• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Practice Exam for AIPMM Certified Product Manager (CPM)

      Skills you'll gain: Product Management, Product Lifecycle Management, Product Development, Go To Market Strategy, Agile Methodology, Market Research

      4.9
      Rating, 4.9 out of 5 stars
      ·
      47 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      N

      Northeastern University

      Fundamentals of Integrated Brand Promotion

      Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Customer Engagement, Media Strategy, Design Thinking

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial: Proyecto Final

      Skills you'll gain: English Language, Business Planning, Financial Analysis, New Product Development, Budgeting, Marketing Planning, Management Reporting, Business Communication, Business Writing, Presentations, Project Documentation, Microsoft PowerPoint

      4.5
      Rating, 4.5 out of 5 stars
      ·
      33 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create Customer Personas in Canva

      Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Google UX Design

      Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), User Experience, Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, User Centered Design, Persona (User Experience), Presentations, Web Design, Research Design, Usability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      166 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Diseña imprimibles para cursos en línea usando Canva

      Skills you'll gain: Canva (Software), Graphic Design, Design, Marketing Design, Creative Design, Typography, Color Theory, Design Elements And Principles, Marketing Materials

      4.5
      Rating, 4.5 out of 5 stars
      ·
      24 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      Strategic Sales Leadership

      Skills you'll gain: Data Storytelling, Business Writing, Sales Presentation, Concision, Sales Strategy, Writing, Persuasive Communication, Customer Relationship Management (CRM) Software, Storytelling, Responsible AI, Sales, Business Communication, Google Gemini, Anthropic Claude, Business Leadership, Sales Enablement, Generative AI, Communication, Proposal Writing, Communication Strategies

      4.3
      Rating, 4.3 out of 5 stars
      ·
      9 reviews

      Intermediate · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Favoriser les interactions dans les groupes sur Facebook

      Skills you'll gain: Drive Engagement, Facebook, Community Organizing, Discussion Facilitation, Collaboration, Education Software and Technology, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Emergence of Life

      Skills you'll gain: Biology, Taxonomy, Anthropology, World History, Environmental Science, Microbiology, Climate Change Adaptation, Scientific Methods, Chemistry

      4.2
      Rating, 4.2 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      É

      École Nationale des Ponts et Chaussées

      Mobilités et véhicules électriques

      Skills you'll gain: Transportation Operations, Electric Power Systems, Sustainable Development, Sustainable Technologies, Environmental Engineering, Economics, Market Analysis, Environmental Science, Technology Roadmaps, Public Policies, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      110 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      INSEAD

      Web3 and Blockchain in Global Commerce

      Skills you'll gain: Blockchain, Digital Assets, Financial Inclusion, Transportation, Supply Chain, and Logistics, Supply Chain, Governance, Supply Chain Management, Business Transformation, FinTech, Business Analysis, Market Opportunities, Competitive Analysis, Interoperability, Business Leadership, Strategic Partnership, Emerging Technologies, Strategic Leadership, Stakeholder Analysis, Market Analysis, Case Studies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      68 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Créer une présentation animée avec Powtoon

      Skills you'll gain: Animations, Motion Graphics, Storyboarding, Multimedia, Content Creation, Editing, User Accounts, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…150151152…268

    In summary, here are 10 of our most popular search engine marketing courses

    • Practice Exam for AIPMM Certified Product Manager (CPM): SkillUp
    • Fundamentals of Integrated Brand Promotion: Northeastern University
    • Inglés Empresarial: Proyecto Final: Arizona State University
    • Create Customer Personas in Canva: Coursera Project Network
    • Google UX Design: Google
    • Diseña imprimibles para cursos en línea usando Canva: Coursera Project Network
    • Strategic Sales Leadership: Starweaver
    • Favoriser les interactions dans les groupes sur Facebook: Coursera Project Network
    • Emergence of Life: University of Illinois Urbana-Champaign
    • Mobilités et véhicules électriques : École Nationale des Ponts et Chaussées

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok