• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Diplomatic Practice

      Skills you'll gain: Diplomacy, Negotiation, International Relations, Economics, Digital Communications, Communication, Cultural Diversity, Public Relations, Virtual Teams, Media and Communications, Social Media, Crisis Management

      Build toward a degree

      5
      Rating, 5 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI for HR Professionals

      Skills you'll gain: Human Resources, Technical Communication, Human Resource Strategy, Employee Surveys, AI Personalization, Prompt Engineering, People Development, Generative AI, Interviewing Skills, Performance Review, Resource Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      English for Developing a Business

      Skills you'll gain: Presentations, Verbal Communication Skills, Communication, Non-Verbal Communication, Microsoft PowerPoint, Business Communication, English Language, Interpersonal Communications, Business Leadership, Crisis Management, Organizational Structure, Leadership and Management, Business, Business Management, Global Marketing, Rapport Building, Leadership, Corporate Communications, Grammar, Vocabulary

      4.7
      Rating, 4.7 out of 5 stars
      ·
      67 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Michigan

      Community Organizing for Social Justice

      Skills you'll gain: Community Organizing, Social Justice, Community Development, Diversity Awareness, Discussion Facilitation, Social Sciences, Cultural Diversity, Interpersonal Communications, Conflict Management, Sociology, Program Evaluation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      323 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Proceso de gestión de marca estratégico

      Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Dell

      Develop with Dell: IT Sales

      Skills you'll gain: Overcoming Objections, Sales Process, Closing (Sales), Value Propositions, Active Listening, Selling Techniques, Sales Presentation, Prospecting and Qualification, Digital Transformation, Business Communication, Sales, Technical Sales, Data Centers, Inside Sales, Customer Relationship Building, Sales Strategy, Customer Insights, Customer Analysis, Interviewing Skills, Outside Sales

      4.8
      Rating, 4.8 out of 5 stars
      ·
      32 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Economics and Game Theory for Decision Making

      Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Agile and Hybrid Approaches in a Project Environment

      Skills you'll gain: Agile Methodology, Agile Project Management, Project Management Life Cycle, Kanban Principles, Project Management Institute (PMI) Methodology, Project Management, Sprint Planning, Performance Measurement, Lean Methodologies, Continuous Improvement Process, Risk Management, Team Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      31 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Entrepreneurship

      Skills you'll gain: Entrepreneurship, Market Opportunities, Innovation, Business Planning, Business Leadership, Business Development, New Product Development, Financial Analysis, Business Strategy, Competitive Analysis, Market Research, Presentations, Financial Modeling, Fundraising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      294 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      American Council on Exercise

      Intro to Personal Training: A Career Starter Course

      Skills you'll gain: Selling Techniques, Sales Strategy, Exercise Science, Sales, Goal Setting, Health And Wellness Coaching, Customer Retention, Sales Prospecting, Smart Goals, Nutrition and Diet, Customer Acquisition Management, Patient Education And Counseling, Workplace inclusivity, Motivational Interviewing, Patient Communication, Safety Training, Kinesiology, Active Listening, Health Education, Injury Prevention

      4
      Rating, 4 out of 5 stars
      ·
      19 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Codio

      Understanding ISO Security Standards for Your Organization

      Skills you'll gain: ISO/IEC 27001, Risk Management, Personally Identifiable Information, Enterprise Risk Management (ERM), Business Risk Management, Security Controls, System Implementation, Security Awareness, Information Privacy, Security Management, Security Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Board Infinity

      Advanced SHRM Competencies and Knowledge

      Skills you'll gain: Talent Acquisition, Diversity Equity and Inclusion Initiatives, Recruitment Strategies, Human Resource Strategy, Leadership Development, HR Tech, Talent Sourcing, Organizational Change, Intercultural Competence, Communication, Executive Recruitment, Human Resources Information System (HRIS), Organizational Effectiveness, Workforce Development, Innovation, Team Building, Change Management, Employee Onboarding, Interviewing Skills

      3.7
      Rating, 3.7 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…144145146…330

    In summary, here are 10 of our most popular marketing strategy courses

    • Diplomatic Practice: O.P. Jindal Global University
    • Generative AI for HR Professionals: Vanderbilt University
    • English for Developing a Business: University of California, Irvine
    • Community Organizing for Social Justice : University of Michigan
    • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
    • Develop with Dell: IT Sales: Dell
    • Business Economics and Game Theory for Decision Making: Illinois Tech
    • Agile and Hybrid Approaches in a Project Environment: Microsoft
    • Entrepreneurship: The Chinese University of Hong Kong
    • Intro to Personal Training: A Career Starter Course: American Council on Exercise

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok