Guest Relations is a discipline and practice of managing the relationship and interaction between a business and its customers in a way that ensures maximum satisfaction and loyalty. Coursera's Guest Relations catalogue teaches you to develop and implement strategies to enhance customer experience. You'll learn the principles of customer service, effective communication techniques, customer behavior understanding, and handling complaints and issues. You will also learn how to use customer feedback to improve service, build customer loyalty, and create a positive business environment that improves overall guest experiences.