• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Analytics

    Social Media Analytics Courses Online

    Master social media analytics for marketing insights. Learn to analyze social media data to inform strategies and measure campaign success.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Social Media Analytics Course Catalog

    • Status: Preview
      Preview
      U

      University of California, Santa Cruz

      GetVirtual: How to Launch Your Online Business

      Skills you'll gain: Business Communication, Entrepreneurship, Social Media Marketing, Search Engine Optimization, Web Design and Development, Marketing, Workflow Management, Business Planning, E-Commerce, Project Management, Business Strategy, Business Process, Branding, Customer Relationship Management

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Fundamentos del Marketing Deportivo

      Skills you'll gain: Marketing Effectiveness, Marketing Analytics, Key Performance Indicators (KPIs), Marketing, Return On Investment, Digital Marketing, Marketing Strategy and Techniques, Consumer Behaviour, Branding, Customer Engagement, Advertising, Brand Management, Strategic Partnership, Sales Process, Price Negotiation, Data Analysis, Stakeholder Management, Public Relations, Emotional Intelligence, Creative Thinking

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Get more followers by finding trending keywords and hashtags

      Skills you'll gain: Social Media, Social Media Content, Social Media Marketing, Keyword Research, Drive Engagement, Social Media Strategy, Target Market

      3.2
      Rating, 3.2 out of 5 stars
      ·
      15 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Data Science in Python

      Skills you'll gain: Pandas (Python Package), Jupyter, NumPy, Data Manipulation, Data Science, Data Analysis, Statistical Analysis, Pivot Tables And Charts, Data Cleansing, Data Import/Export, Probability & Statistics, Python Programming, Programming Principles

      4.5
      Rating, 4.5 out of 5 stars
      ·
      27K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Case Studies, Global Marketing, Brand Strategy, Financial Reporting, Communication Strategies, Market Opportunities, Business Modeling, Business Strategy, E-Commerce, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Matplotlib with Python: E-commerce Data Visualization

      Skills you'll gain: Matplotlib, Box Plots, E-Commerce, Business Analytics, Data Visualization Software, Data Processing, Histogram, Data Analysis, Scatter Plots, Exploratory Data Analysis, Pandas (Python Package), Software Installation

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Crea piezas para redes sociales usando Canva

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Graphic Design, Social Media, Content Creation, Creative Design, Marketing Design, Marketing Collateral, Instagram, Design Elements And Principles, Editing, Photo Editing, Branding, Marketing, Video Editing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      112 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Verification And Validation, Ideation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, Generative AI, Large Language Modeling, Risk Management Framework, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Creative Thinking, Problem Solving, Data Analysis, Information Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      N

      Nanjing University

      Chinese Culture and Contemporary China

      Skills you'll gain: Music, Classical Music, World Music, Social Studies, Cultural Sensitivity, Ancient History, Media and Communications, Art History, Language Learning, Cultural Diversity, Liberal Arts, Social Sciences, Electronic Media, Intercultural Competence, Performing Arts, Anthropology, Sociology, Nutrition and Diet

      4.6
      Rating, 4.6 out of 5 stars
      ·
      526 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Pearson

      Hadoop and Spark Fundamentals: Unit 2

      Skills you'll gain: PySpark, Apache Hadoop, Apache Spark, Big Data, Apache Hive, Analytics, Data Processing, Data Mapping, Text Mining, Distributed Computing, Java, Debugging, Java Programming

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Cómo crear historias para Instagram y Facebook usando Canva

      Skills you'll gain: Animations, Canva (Software), Social Media, Storytelling, Content Creation, Social Media Marketing, Graphic and Visual Design Software, Design, Graphic Design, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      45 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Introducción a Facebook Ads Manager

      Skills you'll gain: Target Audience, Advertising Campaigns, Marketing Budgets, Advertising, Social Media Management, Social Media, Budget Management, Social Media Marketing, Digital Advertising, Social Media Campaigns

      4.3
      Rating, 4.3 out of 5 stars
      ·
      38 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Social Media Analytics learners also search

    Analytics
    Business Analytics
    Digital Analytics
    Web Analytics
    Financial Analytics
    Business Intelligence
    Accounting Analytics
    Business Intelligence Projects
    1…136137138…529

    In summary, here are 10 of our most popular social media analytics courses

    • GetVirtual: How to Launch Your Online Business: University of California, Santa Cruz
    • Fundamentos del Marketing Deportivo: Real Madrid Graduate School Universidad Europea
    • Get more followers by finding trending keywords and hashtags: Coursera Project Network
    • Introduction to Data Science in Python: University of Michigan
    • Management of Fashion and Luxury Companies: Università Bocconi
    • Matplotlib with Python: E-commerce Data Visualization: EDUCBA
    • Crea piezas para redes sociales usando Canva: Coursera Project Network
    • Prompt Engineering: Vanderbilt University
    • Chinese Culture and Contemporary China : Nanjing University
    • Hadoop and Spark Fundamentals: Unit 2: Pearson

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok