• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Trademark

      Skills you'll gain: Intellectual Property, Brand Management, Innovation, Global Marketing, Commercial Laws, Case Studies, Legal Strategy, Legal Risk, Lawsuits, E-Commerce, Legal Proceedings, Registration

      4.8
      Rating, 4.8 out of 5 stars
      ·
      225 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Foundations for Interviewing with Confidence

      Skills you'll gain: Verbal Communication Skills, Interviewing Skills, Professional Development, Communication, Telecommuting, Storytelling, Sales Development, Presentations, Professional Networking, Branding, Personal Attributes, LinkedIn, Rapport Building, Non-Verbal Communication, Relationship Building, Adaptability, Empathy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Subsistence Marketplaces

      Skills you'll gain: Consumer Behaviour, Solution Design, Ideation, Sustainable Development, Environmental Issue, Business Planning, Market Dynamics, Entrepreneurship, Market Analysis, Product Development, Marketing, Qualitative Research, Needs Assessment, Business Development, Sustainability Reporting, Cultural Sensitivity

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad Austral

      Coberturas de riesgo con futuros y opciones para agrobusiness

      Skills you'll gain: Futures Exchange, Derivatives, Financial Trading, Strategic Decision-Making, Financial Market, Risk Management, Risk Mitigation, Market Trend, Market Dynamics, Business Risk Management, Risk Analysis, Market Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      117 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Interactive Brokers

      Forex - Trading Around the World

      Skills you'll gain: Financial Trading, International Finance, Financial Market, Securities Trading, Equities, Market Data, Market Dynamics, Investments, Product Knowledge, Profit and Loss (P&L) Management, Market Analysis, Order Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      221 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Vector Databases: An Introduction with Chroma DB

      Skills you'll gain: Database Management Systems, NoSQL, Database Design, Databases, Database Architecture and Administration, Database Management, Generative AI, Data Architecture, AI Personalization, Large Language Modeling, Data Storage Technologies, Scalability

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University at Buffalo

      Digital Thread: Implementation

      Skills you'll gain: Manufacturing Processes, Product Design, Manufacturing and Production, Digital Transformation, Industrial Engineering, Design Software, Systems Analysis, Computer-Aided Design, IT Infrastructure, Technology Roadmaps, Process Analysis, Technology Strategies, Information Technology, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      473 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Primeros Pasos en Canva

      Skills you'll gain: Canva (Software), Graphic and Visual Design Software, Graphic Design, Collaborative Software, Design Software, Content Creation, User Accounts, Computer Literacy, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • P

      Packt

      AutoCAD 2023 Masterclass - Produce Amazing Site Plans

      Skills you'll gain: Architectural Drawing, Technical Drawing, Drafting and Engineering Design, Computer-Aided Design, Architectural Design, Construction, Data Import/Export, File Management, Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      48 reviews

      Beginner · Course · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction au CRM avec HubSpot

      Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts, Marketing

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Design engaging Stories for Instagram and Facebook in Easil

      Skills you'll gain: Instagram, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Graphic and Visual Design Software, Content Creation, Animations, Digital Design, Graphic Design, Design Elements And Principles, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Audience Demographics with Facebook Audience Insights

      Skills you'll gain: Content Performance Analysis, Target Audience, Facebook, Driving engagement, Social Media Marketing, Customer Insights, Social Media, Social Media Management, Advertising, Marketing, Content Marketing, Performance Analysis, Content Creation, Digital Marketing, Performance Metric

      Intermediate · Guided Project · Less Than 2 Hours

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…132133134…268

    In summary, here are 10 of our most popular search engine marketing courses

    • Protecting Business Innovations via Trademark: The Hong Kong University of Science and Technology
    • Foundations for Interviewing with Confidence: Salesforce
    • Subsistence Marketplaces: University of Illinois Urbana-Champaign
    • Coberturas de riesgo con futuros y opciones para agrobusiness: Universidad Austral
    • Forex - Trading Around the World: Interactive Brokers
    • Vector Databases: An Introduction with Chroma DB: IBM
    • Digital Thread: Implementation: University at Buffalo
    • Primeros Pasos en Canva: Coursera Project Network
    • AutoCAD 2023 Masterclass - Produce Amazing Site Plans: Packt
    • Introduction au CRM avec HubSpot: Coursera Project Network

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok