Content Development and Management

Content Development and Management is the process of strategizing, creating, organizing, and delivering digital information. Coursera's Content Development and Management skill catalogue provides you with comprehensive knowledge about crafting engaging, relevant content for various digital platforms. You'll learn how to develop a strategic content plan, write and edit content effectively, manage content across different platforms, and measure the success of content initiatives. The skill also extends to understanding SEO, user experience, content governance, and analytics to ensure that your content reaches the right audience and achieves your business goals. This skill is crucial for roles such as content strategist, digital marketer, SEO specialist, and more.