• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Introduction to Information Systems for Business

      Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Cloud Solutions, Business Technologies, Cloud Computing Architecture, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, User Centered Design, Cybersecurity, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      61 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Copenhagen Business School

      Business Models For Sustainability

      Skills you'll gain: Sustainable Business, Corporate Sustainability, Stakeholder Engagement, Sustainable Development, Business Modeling, Innovation, Environmental Social And Corporate Governance (ESG), Marketing Communications, Business Strategies, Case Studies, Systems Thinking, Strategic Partnership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      IBM

      IBM Data Topology

      Skills you'll gain: Multi-Cloud, Data Architecture, Dataflow, Data Management, Regulatory Compliance, Information Architecture, Cloud Management, Data Infrastructure, Data Strategy, AI Product Strategy, Data Science, Data Security, Strategic Planning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Engineering Career Guide and Interview Preparation

      Skills you'll gain: Professional Networking, Interviewing Skills, LinkedIn, Technical Communication, Professional Development, Data Strategy, Data Ethics, Data Infrastructure, Data Pipelines, Verbal Communication Skills, Communication Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentals of Management, with Goldman Sachs 10,000 Women

      Skills you'll gain: Human Resources Management and Planning, Employee Performance Management, Performance Management, Talent Management, Delegation Skills, People Management, Subcontracting, Business Strategy, Employee Training, Organizational Structure, Leadership, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      582 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Persuasive Communication

      Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Emotional Intelligence, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      61 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Macroeconomics for Business Management

      Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      442 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Marketing, Communication, and PR

      Skills you'll gain: Marketing and Public Relations, Integrated Marketing Communications, Marketing Communications, Public Relations, Storytelling, Strategic Communication, Target Audience, Campaign Management, Content Creation, Digital Media Strategy, Ethical Standards And Conduct, AI Personalization, Marketing Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      AI Leadership & Strategic Implementation

      Skills you'll gain: Responsible AI, AI Product Strategy, Organizational Change, Stakeholder Engagement, Market Opportunities, Change Management, Google Gemini, Anthropic Claude, Scalability, Business Strategy, Generative AI, Corporate Strategy, Corporate Communications, Enterprise Security, Prompt Engineering, Corporate Sustainability, Business Communication, Communication Strategies, Marketing Strategy and Techniques, Communication

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Pontificia Universidad Católica del Perú

      Fundamentos de UX y de los requisitos de software

      Skills you'll gain: User Story, Human Computer Interaction, Software Development Life Cycle, Functional Requirement, Unified Modeling Language, Requirements Analysis, Prototyping, Usability, User Experience, User Interface (UI) Design, User Requirements Documents, Interaction Design, User Centered Design, Human Factors, System Requirements, Persona (User Experience), User Research, Software Design, Software Engineering, Systems Development

      4.9
      Rating, 4.9 out of 5 stars
      ·
      128 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Starweaver

      AI-Powered Business Operations

      Skills you'll gain: Business Process Modeling, Data Storytelling, Responsible AI, Business Process, Digital Transformation, Business Process Management, Business Process Improvement, Process Design, Sales Presentation, Google Gemini, Sales Strategy, ChatGPT, Product Management, Generative AI, Sustainable Development, Data Ethics, Customer Relationship Management (CRM) Software, Innovation, Environmental Social And Corporate Governance (ESG), Product Knowledge

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Generative AI for Sales Professionals

      Skills you'll gain: Microsoft Copilot, Forecasting, Sales Strategy, Sales Presentation, Customer Analysis, Sales Pipelines, Sales Enablement, Data Cleansing, Sales Management, Time Series Analysis and Forecasting, Responsible AI, Sales, Customer Relationship Management (CRM) Software, Taking Meeting Minutes, Microsoft Teams, Email Automation, Customer Insights, Data Quality, Meeting Facilitation, Customer Data Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…125126127…329

    In summary, here are 10 of our most popular marketing strategy courses

    • Introduction to Information Systems for Business: Howard University
    • Business Models For Sustainability: Copenhagen Business School
    • IBM Data Topology: IBM
    • Data Engineering Career Guide and Interview Preparation: IBM
    • Fundamentals of Management, with Goldman Sachs 10,000 Women: Goldman Sachs
    • Persuasive Communication: IESE Business School
    • Macroeconomics for Business Management: Fundação Instituto de Administração
    • Marketing, Communication, and PR: Microsoft
    • AI Leadership & Strategic Implementation: Starweaver
    • Fundamentos de UX y de los requisitos de software: Pontificia Universidad Católica del Perú

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok