• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Corporate Communications

      Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Social Media Content, Stakeholder Communications, Business Communication, Communication Strategies, Communication, Media and Communications, Marketing and Public Relations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      80 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Data Analysis Using SQL

      Skills you'll gain: Database Design, Data Manipulation, SQL, Relational Databases, Database Management, Data Analysis, Data Cleansing, Databases, Query Languages, Data Transformation, MySQL Workbench, Data Integrity

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      M

      Meta

      GenAI in Data Analytics

      Skills you'll gain: Generative AI, Business Analytics, Analytics, Data Quality, Business Analysis, AI Product Strategy, Data Ethics, Process Optimization, Responsible AI, Data Analysis, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      51 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Big Data Emerging Technologies

      Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      ·
      307 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Data Analytics and Big Data

      Skills you'll gain: Database Design, Relational Databases, Database Application, Database Management, NoSQL, Database Systems, Machine Learning Algorithms, Databases, SQL, Big Data, Apache Hadoop, MySQL, Statistical Analysis, Data Visualization, Database Theory, Data Analysis, Exploratory Data Analysis, Transaction Processing, Apache Spark, Stored Procedure

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      71 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business and Culture

      Skills you'll gain: Global Marketing, Target Market, Market Opportunities, Organizational Structure, Marketing Strategies, Human Resources Management and Planning, B2B Sales, Cultural Diversity, Business, Cultural Sensitivity, Business-To-Consumer

      4.8
      Rating, 4.8 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Economía y Finanzas de Empresas

      Skills you'll gain: Business Economics, Market Dynamics, Economics, Economic Development, Business, Market Analysis, Public Policies, International Finance, Market Trend, Consumer Behaviour, Policy Analysis, Supply And Demand, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      285 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Design Online Course Printables using Canva

      Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Creative Design, Business, Design, Graphic and Visual Design, Graphic Design, Design Elements And Principles

      4.6
      Rating, 4.6 out of 5 stars
      ·
      229 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing e Data Science

      Skills you'll gain: Strategic Marketing, Marketing Analytics, Marketing Strategies, Digital Marketing, Marketing, Consumer Behaviour, Sales Strategy, Customer Analysis, Marketing Strategy and Techniques, Data-Driven Decision-Making, Data Visualization Software, Customer Engagement, Market Analysis, Key Performance Indicators (KPIs), Analytics, Data Analysis, Target Market, Time Series Analysis and Forecasting, E-Commerce, Performance Measurement

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Data Science Fundamentals

      Skills you'll gain: Analytical Skills, Data Ethics, Predictive Modeling, Unsupervised Learning, Natural Language Processing, Predictive Analytics, Data Analysis, Classification And Regression Tree (CART), Regression Analysis, Data Mining, Data Strategy, Statistical Analysis, Data Science, Social Media, Text Mining, Anomaly Detection, Business Analytics, Decision Tree Learning, Statistical Modeling, Cloud Computing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      254 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Computational Thinking with Beginning C Programming

      Skills you'll gain: Computational Thinking, Data Collection, Simulations, Data Analysis, Microsoft Visual Studio, C (Programming Language), Analysis, Automation, Program Development, Data Structures, Programming Principles, Algorithms, Computer Programming, Theoretical Computer Science, Data Storage, Data Store, Descriptive Statistics, Problem Management, Data Visualization Software, File Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      433 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Introduction to Generative AI for Data Analysis

      Skills you'll gain: Prompt Engineering, Generative AI, Data Ethics, Data Cleansing, AI Product Strategy, Data Analysis, Responsible AI, Data Processing, Power BI, Exploratory Data Analysis, Anomaly Detection

      4.2
      Rating, 4.2 out of 5 stars
      ·
      67 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…125126127…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Corporate Communications: University of California, Irvine
    • Data Analysis Using SQL: Fractal Analytics
    • GenAI in Data Analytics: Meta
    • Big Data Emerging Technologies: Yonsei University
    • Data Analytics and Big Data: Illinois Tech
    • International Business and Culture: University of Colorado Boulder
    • Economía y Finanzas de Empresas: Universidad de Palermo
    • Design Online Course Printables using Canva: Coursera Project Network
    • Marketing e Data Science: Fundação Instituto de Administração
    • Data Science Fundamentals: University of California, Irvine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok