• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • C

      Coursera Project Network

      Créer un compte de gestionnaire d'entreprise Facebook

      Skills you'll gain: Facebook, Social Media Management, Instagram, Social Media, Account Management, Social Media Marketing, User Accounts, Security Controls, Marketing Analytics, Online Advertising, Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of London

      International Business Capstone

      Skills you'll gain: Financial Statements, Business Planning, Organizational Structure, Financial Analysis, Business Strategy, International Finance, Target Market, Global Marketing, Market Research, Operating Cost, Consumer Behaviour, Cost Accounting, Management Accounting, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      111 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Introduction to Information Systems for Business

      Skills you'll gain: Design Thinking, Business Software, Information Systems, Cloud Computing, Business Systems, Cloud Solutions, Business Technologies, Cloud Computing Architecture, Cloud Security, Virtualization, Digital Transformation, Cloud Services, Management Information Systems, Product Design, Business Solutions, Information Technology, Cloud Infrastructure, User Centered Design, Cybersecurity, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      62 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universitat Autònoma de Barcelona

      Gestión de la comunicación interna en las organizaciones

      Skills you'll gain: Internal Communications, Crisis Management, Communication Planning, Telecommuting, Target Audience, Communication Strategies, Organizational Change, Ethical Standards And Conduct, Virtual Teams, Business Ethics, Culture, Branding, Employee Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      318 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Low Poly Art For Video Games

      Skills you'll gain: Unity Engine, 3D Modeling, Color Theory, Animation and Game Design, Game Design, Autodesk Maya, Video Game Development, Computer Graphics, Adobe Photoshop

      4.3
      Rating, 4.3 out of 5 stars
      ·
      70 reviews

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Comment créer des stories Facebook et Instagram avec Canva

      Skills you'll gain: Canva (Software), Storytelling, Social Media Content, Creative Design, Graphic Design, Content Creation, Digital Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Monitoring and Observability for Development and DevOps

      Skills you'll gain: Grafana, System Monitoring, Prometheus (Software), Application Performance Management, DevOps, Continuous Monitoring, Docker (Software), Cloud-Native Computing, Containerization, Kubernetes, Microservices, Debugging, Distributed Computing, Data Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      91 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      GenAI for Execs & Business Leaders: Integration Strategy

      Skills you'll gain: AI Product Strategy, Responsible AI, Return On Investment, Data Strategy, Business Leadership, Generative AI, Business Strategy, Scalability, Compliance Management, Data-Driven Decision-Making, Business Ethics, Artificial Intelligence, Marketing Automation, Human Resources, Finance, Information Technology Operations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Career Options: Exploring a New Career

      Skills you'll gain: Planning, Professional Networking, Business Research, Goal Setting, Personal Development, Market Research, Adaptability, Self-Awareness, Market Analysis, Decision Making, Creativity, Trend Analysis

      4.1
      Rating, 4.1 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Predictive Modeling and Analytics

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Exploratory Data Analysis, Data Visualization, Business Analytics, Data Analysis, Statistical Modeling, Data-Driven Decision-Making, Regression Analysis, Microsoft Excel, Machine Learning Methods, Decision Tree Learning, Data Cleansing, Artificial Neural Networks

      3.6
      Rating, 3.6 out of 5 stars
      ·
      602 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      D

      Dassault Systèmes

      SOLIDWORKS Foundations: Sketching and Extrusion

      Skills you'll gain: SolidWorks (CAD), Computer-Aided Design, Drafting and Engineering Design, Engineering Drawings, 3D Modeling, Mechanical Engineering

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Rapid Prototyping Using 3D Printing

      Skills you'll gain: Engineering Design Process, Prototyping, Engineering Drawings, Product Design, Product Development, Hardware Design, Research and Design, 3D Modeling, Mockups, Industrial Design, Development Testing, Computer-Aided Design, Usability Testing, Design Specifications, Manufacturing Processes, Cost Estimation, Materials science, Ideation, Mechanical Engineering, User Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      101 reviews

      Beginner · Specialization · 1 - 3 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…123124125…268

    In summary, here are 10 of our most popular search engine marketing courses

    • Créer un compte de gestionnaire d'entreprise Facebook: Coursera Project Network
    • International Business Capstone: University of London
    • Introduction to Information Systems for Business: Howard University
    • Gestión de la comunicación interna en las organizaciones: Universitat Autònoma de Barcelona
    • Low Poly Art For Video Games: Michigan State University
    • Comment créer des stories Facebook et Instagram avec Canva: Coursera Project Network
    • Monitoring and Observability for Development and DevOps: IBM
    • GenAI for Execs & Business Leaders: Integration Strategy: IBM
    • Career Options: Exploring a New Career: Kennesaw State University
    • Predictive Modeling and Analytics : University of Colorado Boulder

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok