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Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

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Explore the A/B Testing Course Catalog

  • Status: New
    New
    Status: Free Trial
    Free Trial
    I

    IBM

    Generative AI for Digital Marketing

    Skills you'll gain: Prompt Engineering, Responsible AI, Prompt Patterns, Generative AI, Digital Advertising, Email Marketing, ChatGPT, Digital Marketing, Marketing Automation, AI Personalization, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Social Media Marketing, Artificial Intelligence and Machine Learning (AI/ML), Search Engine Optimization, Image Quality, Machine Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    8.9K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Data Analytics

    Skills you'll gain: Statistical Visualization, Big Data, Data Analysis, Statistical Analysis, Apache Hadoop, Data Wrangling, Apache Hive, Data Collection, Data Mart, Data Science, Data Warehousing, Data Visualization, Analytics, Data Cleansing, Apache Spark, Data Lakes, Data Visualization Software, Relational Databases, Microsoft Excel

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    Duke University

    Introductory C Programming

    Skills you'll gain: Debugging, Programming Principles, Maintainability, Software Testing, Program Development, C (Programming Language), Algorithms, Pseudocode, Simulations, System Programming, Computer Programming, Data Structures, Software Development, Software Engineering, Command-Line Interface, Operating Systems, Development Environment, User Interface (UI), Problem Solving, Software Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    IBM Business Analyst

    Skills you'll gain: Data Storytelling, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Project Scoping, Process Flow Diagrams, Stakeholder Analysis, Process Optimization, Data Visualization, Requirements Management, Prompt Engineering, Risk Management, Stakeholder Management, Digital Transformation, Responsible AI, Excel Formulas, Microsoft Excel, Business Analytics, Business Requirements

    4.7
    Rating, 4.7 out of 5 stars
    ·
    13K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Introduction to Finance and Accounting

    Skills you'll gain: Financial Statements, Return On Investment, Financial Statement Analysis, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Working Capital, Balance Sheet, Accrual Accounting, Accounting, Cash Flows, Income Statement, Finance, Financial Analysis, Equities, Corporate Finance, Business Valuation, Bookkeeping, Financial Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Peking University

    Chinese for Beginners

    Skills you'll gain: Language Learning, Language Competency, Vocabulary, Oral Comprehension, Grammar, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Primeros Auxilios Psicológicos (PAP)

    Skills you'll gain: Crisis Intervention, Emergency Response, First Aid, Emergency Services, De-escalation Techniques, Stress Management, Disabilities, Trauma Care, Mental Health, Family Support, Psychology, Cultural Sensitivity, Working With Children, Child Development, Interpersonal Communications, Patient Communication

    4.9
    Rating, 4.9 out of 5 stars
    ·
    11K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Cape Town

    Understanding Clinical Research: Behind the Statistics

    Skills you'll gain: Biostatistics, Statistical Methods, Statistical Hypothesis Testing, Diagnostic Tests, Clinical Research, Statistical Analysis, Quantitative Research, Statistics, Descriptive Statistics, Statistical Inference, Probability Distribution, Data Collection, Probability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Prompt Engineering for Educators

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Creative Problem-Solving, Generative AI, AI Personalization, Data Synthesis, Image Analysis, Data Capture, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Data Analysis, Organizational Skills, Education Software and Technology, Artificial Intelligence and Machine Learning (AI/ML)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.4K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    D

    DeepLearning.AI

    DeepLearning.AI TensorFlow Developer

    Skills you'll gain: Tensorflow, Computer Vision, Image Analysis, Keras (Neural Network Library), Natural Language Processing, Time Series Analysis and Forecasting, Deep Learning, Artificial Neural Networks, Generative AI, Predictive Modeling, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Text Mining, Machine Learning Methods, Forecasting, Data Processing, Machine Learning, Supervised Learning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Learn SQL Basics for Data Science

    Skills you'll gain: Data Governance, Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Data Quality, Statistical Analysis, Data Modeling, Performance Metric, Database Design, Complex Problem Solving, Query Languages, Data Visualization, Business Analytics, JSON, Text Mining, Apache Spark

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Preparing for Google Cloud Certification: Cloud Security Engineer

    Skills you'll gain: Application Performance Management, Distributed Denial-Of-Service (DDoS) Attacks, Google Cloud Platform, Kubernetes, Cloud Infrastructure, Identity and Access Management, Data Loss Prevention, Load Balancing, System Monitoring, Prompt Engineering, Network Monitoring, Containerization, Cloud Computing Architecture, Network Architecture, Role-Based Access Control (RBAC), Network Security, OAuth, Network Routing, Cloud Security, Virtual Private Networks (VPN)

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    50K reviews

    Intermediate · Professional Certificate · 3 - 6 Months

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In summary, here are 10 of our most popular a/b testing courses

  • Generative AI for Digital Marketing: IBM
  • Introduction to Data Analytics: IBM
  • Introductory C Programming: Duke University
  • IBM Business Analyst: IBM
  • Introduction to Finance and Accounting: University of Pennsylvania
  • Chinese for Beginners: Peking University
  • Primeros Auxilios Psicológicos (PAP): Universitat Autònoma de Barcelona
  • Understanding Clinical Research: Behind the Statistics: University of Cape Town
  • Prompt Engineering for Educators: Vanderbilt University
  • DeepLearning.AI TensorFlow Developer: DeepLearning.AI

Skills you can learn in Marketing

Market (economics) (28)
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Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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