• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Automation

    Marketing Automation Courses Online

    Master marketing automation for efficient campaign management. Learn to use tools and strategies to automate marketing processes and improve ROI.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Automation Course Catalog

    • Status: Preview
      Preview
      C

      Case Western Reserve University

      Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies

      Skills you'll gain: Philanthropy, Entrepreneurship, Global Marketing, Entrepreneurial Finance, Innovation, New Business Development, Community Development, Economic Development, Commercialization, Mentorship, Governance, Case Studies, Public Policies, Program Evaluation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      127 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      UiPath

      Control Flow in RPA

      Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Programming Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción al mercado

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Planning, Market Research, Target Market, Marketing Strategies, Go To Market Strategy, Business Analytics, Product Promotion, Market Analysis, Product Development, Consumer Behaviour, Entrepreneurship, New Business Development, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      260 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Analyze Website Visitors with Google Analytics Segments

      Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      124 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Use Canva to Create Desktop and Mobile-friendly Web Pages.

      Skills you'll gain: Canva (Software), Web Design and Development, Web Applications, Web Content, Digital Publishing, Graphic and Visual Design Software, Visual Design, Social Media, Graphic Design, User Accounts, Business

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • A

      Alfaisal University | KLD

      استراتيجيات التسويق الهجومية والدفاعية

      Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      544 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      UiPath

      Data Manipulation in RPA

      Skills you'll gain: Data Manipulation, Robotic Process Automation, Automation, Data Cleansing, Data Integration, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Introduction to Market Research

      Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      West Virginia University

      Sales Operations/Management

      Skills you'll gain: Sales Management, Sales Territory Management, Recruitment, Sales Training, Sales Strategy, Account Management, Sales, General Sales Practices, Training and Development, Talent Recruitment, Expense Management, Sales Process, Organizational Structure, Inside Sales, Marketing Budgets, Business Ethics, Employee Training, Legal Risk, Operating Expense, Compensation Strategy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      421 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      H

      HubSpot Academy

      Lead Management with HubSpot

      Skills you'll gain: HubSpot CRM, Lead Generation, Sales Management, Sales Pipelines, Sales Process, Email Marketing, Customer Relationship Management (CRM) Software, Marketing Automation, Workflow Management, Prioritization, Performance Reporting, Process Mapping, Dashboard, Service Level Agreement, Key Performance Indicators (KPIs)

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      K

      Knowledge Accelerators

      The ABC's of GDPR: Protecting Privacy in an Online World

      Skills you'll gain: General Data Protection Regulation (GDPR), Information Privacy, Personally Identifiable Information, Compliance Management, Law, Regulation, and Compliance, Regulatory Compliance, Data Ethics, Data Management, Regulation and Legal Compliance, Data Security, Data Integrity, Global Marketing, Record Keeping, Data Processing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      59 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Automation learners also search

    Marketing Management
    Product Marketing
    Business
    Business Management
    Management
    Business Development
    Operations Management
    Project Management
    1…110111112…273

    In summary, here are 10 of our most popular marketing automation courses

    • Beyond Silicon Valley: Growing Entrepreneurship in Transitioning Economies: Case Western Reserve University
    • Control Flow in RPA: UiPath
    • Introducción al mercado: Universidad Nacional Autónoma de México
    • Analyze Website Visitors with Google Analytics Segments: Coursera Project Network
    • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera Project Network
    • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
    • Branding and Customer Experience: IE Business School
    • Data Manipulation in RPA: UiPath
    • Introduction to Market Research: Coursera Instructor Network
    • Sales Operations/Management: West Virginia University

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok