• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Search Engine Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Fundamentals of AI Agents Using RAG and LangChain

      Skills you'll gain: Prompt Engineering, LLM Application, Large Language Modeling, Generative AI Agents, Generative AI, Artificial Intelligence, Natural Language Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      144 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Gestão de Marca & Crise de Imagem

      Skills you'll gain: Crisis Management, Decision Making, Brand Management, Branding, Marketing Communications, Corporate Communications, Brand Strategy, Public Relations, Communication, Communication Strategies, Management Information Systems, Auditing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Groundwork for Success in Sales Development

      Skills you'll gain: Time Management, Productivity, Growth Mindedness, Sales Development, Professional Development, Goal Setting, Prioritization, Professionalism, Collaboration, Personal Development, Teamwork, Sales, Performance Metric, Constructive Feedback, Self-Awareness, Stress Management, Accountability

      4.4
      Rating, 4.4 out of 5 stars
      ·
      455 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      É

      École Nationale des Ponts et Chaussées

      Electric Vehicles and Mobility

      Skills you'll gain: Socioeconomics, Sustainable Development, Market Dynamics, Civil Engineering, Economic Development, Market Analysis, Sustainable Technologies, Public Policies, Environmental Engineering, Environmental Policy, Electric Power Systems, Environmental Science, Economics, Cost Benefit Analysis, Climate Change Mitigation, Consumer Behaviour

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Globalización, Crecimiento Económico y Estabilidad

      Skills you'll gain: Financial Policy, Economics, Policy, and Social Studies, Economics, Public Policies, International Finance, Policy Analysis, Economic Development, Tax, Socioeconomics, Trend Analysis, Global Marketing, Business Economics, International Relations, Political Sciences, Analysis, Fiscal Management, Supply And Demand, Business Risk Management, World History, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      769 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Emory University

      MBE Mastering Business Essentials

      Skills you'll gain: Financial Statements, Return On Investment, Business Strategy, Cash Flows, Supply Chain, Supply Chain Management, Financial Analysis, Income Statement, Corporate Finance, Balance Sheet, Corporate Strategy, Six Sigma Methodology, Business Valuation, Organizational Strategy, Gross Profit, Marketing Strategies, Market Dynamics, Marketing Communications, Target Market, Lean Six Sigma

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      S

      Starweaver

      Launching Your Online Business: Strategies for Success

      Skills you'll gain: Business Planning, Customer Support, Business Strategy, E-Commerce, Business Modeling, Digital Marketing, Online Advertising, Entrepreneurship, Marketing Strategies, Competitive Analysis, Social Media Strategy, Customer Engagement, Operations Management, Market Research

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Driving Customer Equity with AI

      Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Reliable Cloud Infrastructure: Design and Process 日本語版

      Skills you'll gain: Cloud Infrastructure, CI/CD, Microservices, Application Deployment, Kubernetes, Cloud Computing Architecture, Google App Engine, Google Cloud Platform, DevOps, Network Architecture, API Design, Cloud Storage, Cloud Security, System Design and Implementation, Load Balancing, Service Design, Scalability, System Monitoring

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Analytics, ROI, and Evaluation

      Skills you'll gain: Marketing Analytics, Web Analytics, Google Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Measurement, Business Metrics, Performance Metric, Marketing Strategies, Digital Marketing, Data-Driven Decision-Making, Return On Investment, Analytics, Heat Maps, Customer Engagement

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Microeconomics: When Markets Fail

      Skills you'll gain: Market Dynamics, Economics, Socioeconomics, Supply And Demand, Market Analysis, Business Economics, Public Policies, Policty Analysis, Research, and Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      654 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      CVS Health Call Center Customer Service

      Skills you'll gain: Active Listening, Call Center Experience, De-escalation Techniques, Greeting Customers, Growth Mindedness, Customer Service, Empathy, Interviewing Skills, Cross Selling, Data Entry, Customer Relationship Building, Upselling, Teamwork, Customer Complaint Resolution, Conflict Management, Retail Store Operations, Transaction Processing, Cash Register Operation, Communication, Time Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      431 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Search Engine Marketing learners also search

    Marketing
    Digital Marketing
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    Marketing Strategy
    1…103104105…266

    In summary, here are 10 of our most popular search engine marketing courses

    • Fundamentals of AI Agents Using RAG and LangChain: IBM
    • Gestão de Marca & Crise de Imagem: Fundação Instituto de Administração
    • Groundwork for Success in Sales Development: Salesforce
    • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
    • Globalización, Crecimiento Económico y Estabilidad: IE Business School
    • MBE Mastering Business Essentials: Emory University
    • Launching Your Online Business: Strategies for Success: Starweaver
    • Driving Customer Equity with AI: Emory University
    • Reliable Cloud Infrastructure: Design and Process 日本語版: Google Cloud
    • Analytics, ROI, and Evaluation: Simplilearn

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok